Happi Staff02.04.20
Wellnesse, the personal care brand founded by Wellness Mama celebrity podcaster Katie Wells, is launching an all-natural whitening toothpaste.
Glycerin-Free, Fluoride-Free and Eco-friendly
Wellnesse Whitening Toothpaste is a natural toothpaste that works as well as traditional toothpaste, "tested" and approved by Wells' own family. The product uses calcium carbonate, peppermint, stevia leaf and green tea leaf extract. Along with all Wellnesse products, it comes in environmentally-friendly compostable sugar cane packaging that is both recyclable and commercially compostable.
"At Wellnesse, our goal is to create the highest quality and most effective natural products on the market," commented Wells. "We take this commitment to human and environmental safety one step further, using compostable sugarcane packaging and all natural EWG-approved ingredients. We use hydroxyapatite in place of fluoride, as this naturally occurring mineral supports enamel strength. We also avoid glycerin, which may prevent minerals from benefitting the teeth."
Wellnesse launched in January 2020 with a catalog of five all-natural products. The brand will roll out additional products including charcoal toothpaste, children's toothpaste, dry shampoo, sunscreen and deodorant beginning in early April and throughout the summer months, in response to consumer demand.
Glycerin-Free, Fluoride-Free and Eco-friendly
Wellnesse Whitening Toothpaste is a natural toothpaste that works as well as traditional toothpaste, "tested" and approved by Wells' own family. The product uses calcium carbonate, peppermint, stevia leaf and green tea leaf extract. Along with all Wellnesse products, it comes in environmentally-friendly compostable sugar cane packaging that is both recyclable and commercially compostable.
"At Wellnesse, our goal is to create the highest quality and most effective natural products on the market," commented Wells. "We take this commitment to human and environmental safety one step further, using compostable sugarcane packaging and all natural EWG-approved ingredients. We use hydroxyapatite in place of fluoride, as this naturally occurring mineral supports enamel strength. We also avoid glycerin, which may prevent minerals from benefitting the teeth."
Wellnesse launched in January 2020 with a catalog of five all-natural products. The brand will roll out additional products including charcoal toothpaste, children's toothpaste, dry shampoo, sunscreen and deodorant beginning in early April and throughout the summer months, in response to consumer demand.