Christine Esposito, Managing Editor02.08.21
Colgate-Palmolive’s Softsoap brand has teamed up with Joy Cho, founder and creative director of lifestyle graphic design studio Oh Joy!, to launch the Oh Joy! Collection by Softsoap. The new range is available exclusively at Target.
The new collection comes in four scents: Juicy Grapefruit, Peach Party, Midnight Macadamia, and Blooming Iris.
"We are so excited to be partnering with Joy Cho once again on this new collection. I think what makes this collection special is that these were designed by Joy and we now have a collection of soaps that truly embody the joyful element that she brings from a household brand that consumers love and trust," said Emily Fong Mitchell, general manager of personal care North America. "Now more than ever, handwashing has become such an important part of our everyday lives so being able to provide a splash of color to a task that is keeping us safe can certainly make all the difference."
"I partnered with Softsoap on a previous project and we had so much fun bringing joy to people with the simple, everyday routine of washing hands that it just made sense to take it one step further and design our own version," shared Joy Cho about the collection. "I love the idea of making every day routines more exciting and joyful. Since handwashing is more important than ever right now, we may as well add fun, color, and happiness to every sink."
The new collection comes in four scents: Juicy Grapefruit, Peach Party, Midnight Macadamia, and Blooming Iris.
"We are so excited to be partnering with Joy Cho once again on this new collection. I think what makes this collection special is that these were designed by Joy and we now have a collection of soaps that truly embody the joyful element that she brings from a household brand that consumers love and trust," said Emily Fong Mitchell, general manager of personal care North America. "Now more than ever, handwashing has become such an important part of our everyday lives so being able to provide a splash of color to a task that is keeping us safe can certainly make all the difference."
"I partnered with Softsoap on a previous project and we had so much fun bringing joy to people with the simple, everyday routine of washing hands that it just made sense to take it one step further and design our own version," shared Joy Cho about the collection. "I love the idea of making every day routines more exciting and joyful. Since handwashing is more important than ever right now, we may as well add fun, color, and happiness to every sink."