Melissa Meisel, Associate Editor02.10.21
Orchidia Fragrances has released its 2021 Fragrance Trend Forecast – Inspiring Trends in the New Reality.
The global pandemic disrupted every aspect of our lives including the fragrance industry in more ways than we imagine. As consumers adjust to the new reality, Orchidia brings you the top trends that will be most influential in shaping the fragrance industry in 2021 and beyond.
Orchidia Fragrances analyzed the latest product releases, market intelligence reports, and social media buzz to bring you these trends, including:
Essential Wellness
Holistic wellness and self-care will be a key focus and remain top of mind for consumers.
Conscious Fragrance
Now more than ever, consumers are deliberate with their spending and seeking ethical, transparent, purposeful brands.
Reimagined Formats
Waterless beauty is powering the innovation behind solid formats with a reimagined look to captivate new audiences.
Reinventing the Consumer Experience
New restrictions and physical lockdowns have accelerated digital options to create more customized immersive, sensory experiences.
“Our in-house analysts work closely with our Perfumers to create fragrances that represent the latest in trends and innovation. Our team has conducted extensive primary and secondary research to ensure our clients have the latest industry intel,” said Laura Dembitzer, director of marketing and communications.
The full report details how consumer trends will influence fragrances across product categories in 2021.
The global pandemic disrupted every aspect of our lives including the fragrance industry in more ways than we imagine. As consumers adjust to the new reality, Orchidia brings you the top trends that will be most influential in shaping the fragrance industry in 2021 and beyond.
Orchidia Fragrances analyzed the latest product releases, market intelligence reports, and social media buzz to bring you these trends, including:
Essential Wellness
Holistic wellness and self-care will be a key focus and remain top of mind for consumers.
Conscious Fragrance
Now more than ever, consumers are deliberate with their spending and seeking ethical, transparent, purposeful brands.
Reimagined Formats
Waterless beauty is powering the innovation behind solid formats with a reimagined look to captivate new audiences.
Reinventing the Consumer Experience
New restrictions and physical lockdowns have accelerated digital options to create more customized immersive, sensory experiences.
“Our in-house analysts work closely with our Perfumers to create fragrances that represent the latest in trends and innovation. Our team has conducted extensive primary and secondary research to ensure our clients have the latest industry intel,” said Laura Dembitzer, director of marketing and communications.
The full report details how consumer trends will influence fragrances across product categories in 2021.