Melissa Meisel, Associate Editor03.08.21
Cococare, home of the 100% Cocoa Butter Stick known as The Yellow Stick, has appointed Joanne Schlesinger as president on International Women’s Day.
Schlesinger is the first woman in the skincare company’s history to hold this position. She also represents the second generation to lead the family-owned company that was founded in 1969 by her father, Gerald Dubin, who remains as CEO.
Indie beauty brands such as Cococare have been fueling the personal care industry lately. To learn more about this exciting sector, register here for an expert webinar to be held March 23-25
Experience
Schlesinger is a seasoned industry professional who has held multiple leadership roles within Cococare since 1999, bringing prior experience from engagements at major brands, such as Revlon and Calvin Klein. At Cococare, she has overseen different areas of operation, including financial management, product development, and most recently, marketing.
As the director of marketing, Schlesinger led the brand’s strategic repositioning, designed to help Millennials and GenZ discover the meaningful benefits of Cococare that have been enjoyed by previous generations. The brand’s new #SkincareForAll messaging was developed to reflect the product range, quality and accessibility that Cococare brings to consumers, underscoring the New Jersey-based company’s competitive advantage in the beauty industry.
Additionally, Schlesinger has pioneered Cococare’s expansion into trend-forward product lines, such the brand’s new facial mist collection that has become a success during the pandemic-inspired Zoom fatigue.
Schlesinger is the first woman in the skincare company’s history to hold this position. She also represents the second generation to lead the family-owned company that was founded in 1969 by her father, Gerald Dubin, who remains as CEO.
Indie beauty brands such as Cococare have been fueling the personal care industry lately. To learn more about this exciting sector, register here for an expert webinar to be held March 23-25
Experience
Schlesinger is a seasoned industry professional who has held multiple leadership roles within Cococare since 1999, bringing prior experience from engagements at major brands, such as Revlon and Calvin Klein. At Cococare, she has overseen different areas of operation, including financial management, product development, and most recently, marketing.
As the director of marketing, Schlesinger led the brand’s strategic repositioning, designed to help Millennials and GenZ discover the meaningful benefits of Cococare that have been enjoyed by previous generations. The brand’s new #SkincareForAll messaging was developed to reflect the product range, quality and accessibility that Cococare brings to consumers, underscoring the New Jersey-based company’s competitive advantage in the beauty industry.
Additionally, Schlesinger has pioneered Cococare’s expansion into trend-forward product lines, such the brand’s new facial mist collection that has become a success during the pandemic-inspired Zoom fatigue.