Melissa Meisel, Associate Editor03.11.21
Beau D. rejects the notion that beauty--either in word or concept—is somehow the exclusive province of women. That is why it has launched a beauty line for men.This indie brand celebrates the ritual aspects of self-care that transcend gender—washing your skin, cleaning your hair, simply taking care of your body and spirit. That philosophy is expressed in the natural ingredients it sources, the ingenuity of its formulations, and provocative imagery that project the Beau D. ethos of unapologetic masculine beauty.
Founder Brandon Palas has deep roots in the worlds of fashion and editorial. He has worked for Teen Vogue, Men's Vogue, Architectural Digest, and the Los Angeles Times Magazine, where he served as men's fashion editor. His corporate clients include Nike, Nordstrom, Lancôme, Maybelline, Mr. Porter, and Bloomberg.
"My vision for Beau D. emerged from a profound sense that the men's skincare business was not keeping pace with evolving cultural attitudes regarding gender and beauty. Drawing on extensive research, I created Beau D. to appeal to modern, enlightened men of every age."
Launching with the Beau D. Lip Salve, the original formulation harnesses the energy of herbs like He Shou Wu, and Panax Ginseng, and embraces naturally nourishing oils and waxes like Sunflower Seed, Candelilla, and Carnauba. It is free from GMOs, parabens, petroleum, phthalates, silicone, sulfates, synthetics and cruelty.
The Beau D. beauty line for men is available at A'maree's (Newport Beach), Just One Eye (Los Angeles), and online at beau-d.com.
Looking to make your own skin care brand for guys? Check out our FREE webinar later in the month to learn all the indie beauty essentials you need to become the next big thing! Register here.
Founder Brandon Palas has deep roots in the worlds of fashion and editorial. He has worked for Teen Vogue, Men's Vogue, Architectural Digest, and the Los Angeles Times Magazine, where he served as men's fashion editor. His corporate clients include Nike, Nordstrom, Lancôme, Maybelline, Mr. Porter, and Bloomberg.
"My vision for Beau D. emerged from a profound sense that the men's skincare business was not keeping pace with evolving cultural attitudes regarding gender and beauty. Drawing on extensive research, I created Beau D. to appeal to modern, enlightened men of every age."
Launching with the Beau D. Lip Salve, the original formulation harnesses the energy of herbs like He Shou Wu, and Panax Ginseng, and embraces naturally nourishing oils and waxes like Sunflower Seed, Candelilla, and Carnauba. It is free from GMOs, parabens, petroleum, phthalates, silicone, sulfates, synthetics and cruelty.
The Beau D. beauty line for men is available at A'maree's (Newport Beach), Just One Eye (Los Angeles), and online at beau-d.com.
Looking to make your own skin care brand for guys? Check out our FREE webinar later in the month to learn all the indie beauty essentials you need to become the next big thing! Register here.