07.22.21
Love Beauty and Planet has unveiled its newest hair launch—the Rice Oil & Angelica Essence collection, a four-step haircare regimen for waves and curls featuring a 100% biodegradable formula infused with rice bran oil, known for its restorative and nourishing properties. The collection includes a primer, shampoo milk, conditioner and styling treatment.
Starting this summer, the leading Unilever beauty brand is reformulating to 100% biodegradable shampoo and conditioner formulas, kicking it off with the launch of the Rice Oil & Angelica Essence collection, and continuing to roll out biodegradable formulas in fan favorite scents, like Murumuru Butter & Rose, Coconut Milk & White Jasmine, Lavender & Argan Oil and more.
By 2030, 100% of the brand’s ingredients will be biodegradable to minimize our impact on water and aquatic ecosystems. The reformulation of its shampoos and conditioners is just the beginning for the brand that added sustainable packaging concepts to its lineup earlier in the season, as reported in Happi.
The Rice Oil & Angelica Essence collection is available at Target and online at Target.com.
Starting this summer, the leading Unilever beauty brand is reformulating to 100% biodegradable shampoo and conditioner formulas, kicking it off with the launch of the Rice Oil & Angelica Essence collection, and continuing to roll out biodegradable formulas in fan favorite scents, like Murumuru Butter & Rose, Coconut Milk & White Jasmine, Lavender & Argan Oil and more.
By 2030, 100% of the brand’s ingredients will be biodegradable to minimize our impact on water and aquatic ecosystems. The reformulation of its shampoos and conditioners is just the beginning for the brand that added sustainable packaging concepts to its lineup earlier in the season, as reported in Happi.
The Rice Oil & Angelica Essence collection is available at Target and online at Target.com.