08.10.21
The past year has changed clean beauty in four key ways, from greater transparency to a return to preservatives. Market research firm WGSN has recently reported the impact on Clean Beauty as a result of the coronavirus pandemic. Heightened anxiety around health and wellbeing, as well as a non-negotiable demand for transparency, will inspire a shift in the clean beauty market as the post-Covid-19 consumer rethinks the risks associated with consumer packaged goods.
Here are some top trends for Fall 2021:
Waterless formulas will appeal to safety conscious consumers
Waterless formulations last longer than those made with water and present a key opportunity for clean beauty brands that want to provide safe products without jeopardising their 'natural' trademark.
Bioengineering will reduce reliance on nature
Covid-19 has made consumers starkly aware of the link between humans and nature. This deepened connection will inspire a demand for ingredients that don't disturb the natural world, while still providing its properties.
Transparency will be non-negotiable
No longer a 'nice-to-have', consumers will demand complete transparency from brands, asking questions about ingredient sourcing and the cleanliness of factories, through to the shelf life of a product and how susceptible it is to contamination.
Preservatives will be trusted again
While the clean beauty movement has avoided synthetic preservatives, rising consumer concern around contamination and shelf-life stability will force a return to these bacteria-fighting ingredients.
Here are some top trends for Fall 2021:
Waterless formulas will appeal to safety conscious consumers
Waterless formulations last longer than those made with water and present a key opportunity for clean beauty brands that want to provide safe products without jeopardising their 'natural' trademark.
Bioengineering will reduce reliance on nature
Covid-19 has made consumers starkly aware of the link between humans and nature. This deepened connection will inspire a demand for ingredients that don't disturb the natural world, while still providing its properties.
Transparency will be non-negotiable
No longer a 'nice-to-have', consumers will demand complete transparency from brands, asking questions about ingredient sourcing and the cleanliness of factories, through to the shelf life of a product and how susceptible it is to contamination.
Preservatives will be trusted again
While the clean beauty movement has avoided synthetic preservatives, rising consumer concern around contamination and shelf-life stability will force a return to these bacteria-fighting ingredients.