08.24.21
Beauty Quest Group-owned heritage hair brand Rusk will kick-off the launch of a new branding direction with Matt Swinney as the global creative director.
Swinney is an industry pioneer and owner of Evolution Salon. His expertise includes mastery across cuts, style and color. A four-time North American Hairstyling Award winner, including 2017 Hairstylist of the Year and two-time winner of Behind The Chair’s One Shot Award, Swinney is highly respected in the professional beauty industry for his creative vision, technical expertise and business acumen.
“When the opportunity to join Rusk came, a brand that influenced me as a young stylist and inspired the industry, I was elated,” said Swinney. “Rusk has a long history of being cutting edge, disruptive and street chic. I look forward to reminding people how and why they know the name Rusk.”
The brand’s new direction will be called Rusk Revolution with a large professional focus built on innovation, education and business building, the company announced late last week.
Existing Artistic Director Laura Gibson will back the new campaign with exclusive new looks capturing its new philosophy, “Learn the rules like a pro, break them like an artist.”
“With his broadscale expertise and dedication to educating on the craft, he’s so skillfully mastered, we are proud to introduce Matt as our newest partner to join our team and push this revolution ahead,” said Mary Burns, chief marketing officer of Beauty Quest Group. “The new revolution for the brand has been a long time coming, and we are excited to give Rusk the refresh it deserves. We look forward to revealing what we’ve been working on.”
To come in 2021 is a website relaunch and in 2022, new product launches, both of which will capture the brand’s evolving spirit. In the back half of 2022, Rusk will introduce an entirely new care and styling line featuring chic-street packaging and new innovative formulas to join their existing color portfolio. With a dedicated mission to supporting the professional community, Rusk will continue educating artists with a holistic approach. In addition to being guided through honing their technical skill sets, Rusk is also working to develop programs for 2022 to help professionals enhance their business and personal skills, with a focus on financial growth and success.