04.02.24
Perfect Corp., a leading AI and AR beauty technology provider, has introduced an AI innovation for the hair care industry: the AI Hair Type Analysis.
The technology utilizes advanced AI to identify hair texture, thickness and curl patterns in seconds, according to the brand. This beauty tech advancement recognizes up to 10 distinct curl patterns and shapes, ranging from straight to coily. The tool offers users insight into their hair type by placing them in one of nine ranges.
“At Perfect Corp., our mission is to solve consumer pain points with AI innovation,” said Perfect Corp. CEO and founder Alice Chang, “The innovative AI Hair Type Analysis technology simplifies the purchasing journey, empowering individuals to make confident, well-informed decisions when selecting hair care products.”
“At Perfect Corp., our mission is to solve consumer pain points with AI innovation,” said Perfect Corp. CEO and founder Alice Chang, “The innovative AI Hair Type Analysis technology simplifies the purchasing journey, empowering individuals to make confident, well-informed decisions when selecting hair care products.”
Perfect Corp.’s AI Hair Type Analysis technology affords hair care brands and retailers the opportunity to provide customers with a customized shopping experience, according to the company. This solution empowers hair care brands to provide “precise and consistent” results along with personalized recommendations tailored to each customer's unique hair type, the company said.
What’s more, officials say the technology is poised to alleviate a “major pain point” in the hair care consumer journey by streamlining the interaction between hair care brands and their customers, while also boosting consumer confidence through precise insights into their hair characteristics.
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