04.04.24
Sun Bum has rolled out a new Daily 50 SPF line. The range, which is currently sold on Amazon, marks the brand's foray into daily skincare.
The range is said to have “hybrid formulas” that provide UVA/UVB protection while offering skin-type specific textures that address all skin needs, according to the brand.
Sun Bum Daily 50 Face Gel is clear gel sunscreen with a matte finish. It is completely translucent, and works great on its own, with makeup, or as a daily primer, according to the brand. Daily 50 Face Lotion is billed as a lightweight, watery lotion that protects the skin from UVA/UVB rays and provides moisture for 24 hours. Daily 50 Body Lotion is formulated with ultra-sheer, ultra-moisturizing, lightweight technology that applies like an everyday lotion, according to Sun Bum.
Prices start at $19.99 for Daily 50 Face Lotion, $21.99 for Daily 50 Face Gel, and $23.99 for Daily 50 Body Lotion.
Sun Bum said it is also dropping its very own "Disruptlist"—a Spotify playlist in tandem with the launch.
The range is said to have “hybrid formulas” that provide UVA/UVB protection while offering skin-type specific textures that address all skin needs, according to the brand.
Sun Bum Daily 50 Face Gel is clear gel sunscreen with a matte finish. It is completely translucent, and works great on its own, with makeup, or as a daily primer, according to the brand. Daily 50 Face Lotion is billed as a lightweight, watery lotion that protects the skin from UVA/UVB rays and provides moisture for 24 hours. Daily 50 Body Lotion is formulated with ultra-sheer, ultra-moisturizing, lightweight technology that applies like an everyday lotion, according to Sun Bum.
Prices start at $19.99 for Daily 50 Face Lotion, $21.99 for Daily 50 Face Gel, and $23.99 for Daily 50 Body Lotion.
Pop Up and Music Marketing Efforts
To herald the arrival, the SC Johnson-owned brand transformed a New York City bodega into the Sun Bum's Good Days Daily Bodega. The pop-up offered personalized skin and sun care consultations.Sun Bum said it is also dropping its very own "Disruptlist"—a Spotify playlist in tandem with the launch.