04.25.24
IT Cosmetics has recently launched its first three-in-one SPF, the Hello Sunshine Invisible Sunscreen SPF 50.
The new products multitasks as a sunscreen, hydrating serum and makeup primer.
Developed with insights from plastic surgeons and dermatologists’ ingredient and skincare expertise, Hello Sunshine is formulated with pro-vitamin B5 and hyaluronic acid, the invisible sunscreen leaves no white cast and doesn’t have a greasy residue. It also helps prevent skin issues including sun damage, sunspots, dark spots, hyperpigmentation and signs of photoaging like fine lines and wrinkles.
Clinical Results
In clinical trials based on a seven-week consumers study, 98% agree skin felt instantly hydrated and the product has an invisible finish and 99% of people agree Hello Sunshine feels lightweight and barely there on the skin.
Based on a one-hour instrumental TEWL study, Hello Sunshine offers 48-hour hydration. Based on a seven-week consumer study, skin is proven to be smoother, softer, and brighter after 1 week.
IT Cosmetics Hello Sunshine retails for $35 and is available online at ITCosmetics.com, Sephora and Ulta.