05.05.24
With summer’s unofficial start weeks away, beauty enthusiasts are eager to get their summer glow on just as much as their summer hair.
According to the analysts at Spate, the top-growing hair color trends are summer hair and hair glaze. With skin bronzers a current skincare fad, summer blonde and brown hues are gaining traction with beauty enthusiasts. (It is, after all, the rumored year of the blonde.) Consequently, Spate says consumers are searching for soft summer hair colors, aiming for a subtle, yet noticeable change in their hair.
Glaze the Way
Hair glazes have become increasingly popular as they offer an easy way to refresh looks at home, analysts say. This trend is highly competitive, with an average of 5.2K monthly searches and a year-over-year (YoY) growth of +17.2%, attracting big dogs like Glaze Hair, John Frieda, and Living Proof. Consumers are primarily interested in brands that offer the product, but it’s important to note that there’s some confusion about how these products work. This presents an opportunity for educational content on both brand websites and social media platforms.