Happi TV
Indie Personal Care Brand KraveBeauty Promotes Sustainability in Campaign
Indie Personal Care Brand KraveBeauty Promotes Sustainability in Campaign
Its Matcha Hemp Body Wash is formulated from a failed batch of its best-selling cleanser in order to reduce waste.
05.02.23
As an extension of its #SlowDownSkinCare initiative, KraveBeauty is promoting its Waste Me Not campaign to promote sustainability.
The indie beauty brand’s latest product is the Matcha Hemp Body Wash ($8). According to the company, it is formulated from a failed batch of its best-selling Matcha Hemp Hydrating Cleanser in order to reduce waste.
Watch this video to learn more about KraveBeauty’s recent push for sustainability in personal care.
The indie beauty brand’s latest product is the Matcha Hemp Body Wash ($8). According to the company, it is formulated from a failed batch of its best-selling Matcha Hemp Hydrating Cleanser in order to reduce waste.
Back to Basics
According to the company, as an extension of KraveBeauty's sustainable #SlowDownSkincare initiative, 'Waste Me Not' is a campaign focused on how KraveBeauty turned green tea leaves into matcha by transparently highlighting a "failed production run" of the Matcha Hemp Hydrating Cleanser into a body wash.New Suncare for 2023
After a short hiatus, KraveBeauty recently debuted a sunscreen, Beet The Sun, with a fully verified, FDA-approved SPF rating of 40 and formulated with skin “barrier-loving ingredients” such as beetroot extract, hyaluronic acid, vitamin E and propanediol.Watch this video to learn more about KraveBeauty’s recent push for sustainability in personal care.
Related Searches:
