04.16.24
As it celebrates its 100th anniversary, Ashland (stand 2C60) looks to the future with "new to the world” sustainable innovations. Its technology platforms enable customers to reshape global megatrends and respond to various regulatory landscapes. At In-Cosmetics Global, emphasis is given to the Transformed Vegetable Oil (TVO) platform with three unique, additives with attractive sustainable characteristics. Antaron soja glyceride, a nature derived, biodegradable film former that delivers water resistance and sun protection factor (SPF) boosting benefits to sun care and color cosmetic formulations. This innovation enables the creation of more natural sun care creams, lotions, gels and color cosmetics.
Softhance MR conditioning agent is a nature-derived, biodegradable conditioning agent delivering consumer-perceivable skin softness from rinse-off cleansing formulations. Depositing on the skin during washing, Softhance MR helps skin retain
moisture, leaving it feeling conditioned and soft after rinsing. Non-microplastic, non-GMO and vegan suitable, Softhance MR offers a sustainable option to deliver conditioning benefits from body washes, hand soaps, facial cleansers and more.
Gantrez soja delivery system, a nature-derived, biodegradable ingredient that is substantive to oral mucosa and enamel to keep oral care actives in the mouth for longlasting benefits. It enables the creation of novel oral care products with long-lasting
freshness and antimicrobial benefits.
Ashland latest sustainable innovations include:
• Perfectyl biofunctional, a high-tech chamomile extract, inspired by new aesthetic techniques, to clarify and smoothen skin’s flaws (large pores and hyperpigmentation) for all ethnicities. Ashland uses fresh and living chamomile, Zeta Fraction technology and Artificial Intelligence (AI) to reveal the science of flawless skin with a pure, patented extract naturally rich in gamma amino butyric acid (GABA) and and flower acids.
• Sclareance biofunctional, a natural purified sclareolide obtained by fermentation from clary sage flowers. Sclareance boosts the 4D defenses of skin. It can help the skin transform vitamin D into its active form. Sclareance offers a dual benefit on scalp
irritation and compromised skin.
• Saffragyl biofunctional, a breakthrough innovation in oral care using 100% natural and biodegradable upcycled crocus flower extract for daily gum care beauty.
• Styleze ES-Forza is the most recent addition to Ashland's plant-based ecostyling product line intended for gels and cream formulations. It boasts a customizable stiffness allowing formulators to tailor their products to a desired stiffness and hold while keeping any hair styles in the most extreme humidity.
• N-Durhance ES-Repair is a durable split-end repair polymer that protects hair from damage and breakage during wet combing and heat styling. It also provides excellent sensorial properties giving the hair a lubricious, not tacky feel when wet and
perfectly conditioned when dry.
• Natrathix bio cellulose, a breakthrough thickener with suspension capabilities that keeps emulsion stability of skin and sun care creams, lotions and gels with a pleasant skin feel, offering an alternative to carbomer.
• Phyteq raspberry multifunctional is a sustainable active ingredient that enriches cosmetic formulations beyond the antimicrobial aspect.
More info: Ashland, www.ashland.com/incos24
Softhance MR conditioning agent is a nature-derived, biodegradable conditioning agent delivering consumer-perceivable skin softness from rinse-off cleansing formulations. Depositing on the skin during washing, Softhance MR helps skin retain
moisture, leaving it feeling conditioned and soft after rinsing. Non-microplastic, non-GMO and vegan suitable, Softhance MR offers a sustainable option to deliver conditioning benefits from body washes, hand soaps, facial cleansers and more.
Gantrez soja delivery system, a nature-derived, biodegradable ingredient that is substantive to oral mucosa and enamel to keep oral care actives in the mouth for longlasting benefits. It enables the creation of novel oral care products with long-lasting
freshness and antimicrobial benefits.
Ashland latest sustainable innovations include:
• Perfectyl biofunctional, a high-tech chamomile extract, inspired by new aesthetic techniques, to clarify and smoothen skin’s flaws (large pores and hyperpigmentation) for all ethnicities. Ashland uses fresh and living chamomile, Zeta Fraction technology and Artificial Intelligence (AI) to reveal the science of flawless skin with a pure, patented extract naturally rich in gamma amino butyric acid (GABA) and and flower acids.
• Sclareance biofunctional, a natural purified sclareolide obtained by fermentation from clary sage flowers. Sclareance boosts the 4D defenses of skin. It can help the skin transform vitamin D into its active form. Sclareance offers a dual benefit on scalp
irritation and compromised skin.
• Saffragyl biofunctional, a breakthrough innovation in oral care using 100% natural and biodegradable upcycled crocus flower extract for daily gum care beauty.
• Styleze ES-Forza is the most recent addition to Ashland's plant-based ecostyling product line intended for gels and cream formulations. It boasts a customizable stiffness allowing formulators to tailor their products to a desired stiffness and hold while keeping any hair styles in the most extreme humidity.
• N-Durhance ES-Repair is a durable split-end repair polymer that protects hair from damage and breakage during wet combing and heat styling. It also provides excellent sensorial properties giving the hair a lubricious, not tacky feel when wet and
perfectly conditioned when dry.
• Natrathix bio cellulose, a breakthrough thickener with suspension capabilities that keeps emulsion stability of skin and sun care creams, lotions and gels with a pleasant skin feel, offering an alternative to carbomer.
• Phyteq raspberry multifunctional is a sustainable active ingredient that enriches cosmetic formulations beyond the antimicrobial aspect.
More info: Ashland, www.ashland.com/incos24