07.01.22
Stamford, CT
Sales: $674 million (est.)
Key Personnel: Pete Columbia, CEO
Major Products: Wellness, hair care, beauty, cosmetics, fragrance, bath & body, and salon professional. Brands include Dr. Teal’s, Cantu Beauty, Eylure, Elegant Touch, Salon System, Body Fantasies, Bodman, Bodycology, Calgon and Me! Bath
New Products: Bath—Dr Teal’s Performance Bath Collection, Skin Therapy Collagen Bath collection, Aromatherapy collection, Superfood Bath collection, Menstrual Relief collection. Body—Dr Teal’s Black Elderberry, Vitamin D & Essential Oils Body Lotion, Moisturizing Hand Soaps, Shea Sugar Scrubs. Skin care—Coconut Water Toner Witch Hazel Facial Toner with Hyaluronic Acid. Hair—Cantu Avocado Hydrating Refresher Spray, Avocado Hydrating Oil Olixir, Avocado Hydrating Hair Mask, Avocado Hydrating Hair Milk, Avocado Hydrating Styling Mousse, Guava & Ginger collection, Shea Butter for Natural Hair Whipped Hair Butter Cream, Shea Butter for Natural Hair Keratin Hair Masque, Shea Butter Leave-In Conditioner (reformulation)
Comments: Wellness is a growing sector within personal care, and PDC has the brands that play in that space. Last Fall, Dr Teal’s launched its biggest advertising campaign, Soak It In, to emphasize rejuvenation and this year, Dr Teal’s partnered with TikTok therapist and licensed psychologist Dr. Justin Puder to help consumers incorporate affordable, self-care solutions into their daily wellness routines.
Cantu recently unveiled a new brand identity, designed in partnership with its community of consumers to differentiate the brand’s leading role in textured hair care. The new packaging debuted in the omnichannel campaign “As You Are.” The Cantu team also reformulated its best-selling Shea Butter Leave-In Conditioner to much acclaim; it won a Glamour 2022 Beauty Award. In addition, Cantu Shea Butter Deep Treatment Masque won an InStyle 2022 Beauty Award.
Sales: $674 million (est.)
Key Personnel: Pete Columbia, CEO
Major Products: Wellness, hair care, beauty, cosmetics, fragrance, bath & body, and salon professional. Brands include Dr. Teal’s, Cantu Beauty, Eylure, Elegant Touch, Salon System, Body Fantasies, Bodman, Bodycology, Calgon and Me! Bath
New Products: Bath—Dr Teal’s Performance Bath Collection, Skin Therapy Collagen Bath collection, Aromatherapy collection, Superfood Bath collection, Menstrual Relief collection. Body—Dr Teal’s Black Elderberry, Vitamin D & Essential Oils Body Lotion, Moisturizing Hand Soaps, Shea Sugar Scrubs. Skin care—Coconut Water Toner Witch Hazel Facial Toner with Hyaluronic Acid. Hair—Cantu Avocado Hydrating Refresher Spray, Avocado Hydrating Oil Olixir, Avocado Hydrating Hair Mask, Avocado Hydrating Hair Milk, Avocado Hydrating Styling Mousse, Guava & Ginger collection, Shea Butter for Natural Hair Whipped Hair Butter Cream, Shea Butter for Natural Hair Keratin Hair Masque, Shea Butter Leave-In Conditioner (reformulation)
Comments: Wellness is a growing sector within personal care, and PDC has the brands that play in that space. Last Fall, Dr Teal’s launched its biggest advertising campaign, Soak It In, to emphasize rejuvenation and this year, Dr Teal’s partnered with TikTok therapist and licensed psychologist Dr. Justin Puder to help consumers incorporate affordable, self-care solutions into their daily wellness routines.
Cantu recently unveiled a new brand identity, designed in partnership with its community of consumers to differentiate the brand’s leading role in textured hair care. The new packaging debuted in the omnichannel campaign “As You Are.” The Cantu team also reformulated its best-selling Shea Butter Leave-In Conditioner to much acclaim; it won a Glamour 2022 Beauty Award. In addition, Cantu Shea Butter Deep Treatment Masque won an InStyle 2022 Beauty Award.