07.02.23
New York, NY
www.maesa.com
Sales: $328 million
Key Personnel: Piyush Jain, chief executive officer
Major Products: Beauty, haircare, personal care, fine fragrances, home fragrance
New Products: Kōze Place (home fragrance), Fine’ry (fine fragrance)
Comments: In just a quarter of a century, Maesa has grown from one of many private label companies serving the personal care space to the rapid-fire incubator behind some of the hottest new brands in beauty. In fact, CEO Piyush Jain says the company is the No. 1 beauty incubator in mass.
Recent new hires at Maesa include Oshiya Savur (chief brand officer), Sharon White (chief people officer), Carlos Lagravere (chief operating officer) and Erin Keating (chief customer officer).
Maesa’s major brands include Flower, Kristin Ess, Hey Humans, Hairitage, TPH, Anomaly and Believe Beauty. One of its newest is Kōze Place, a home fragrance line that rolled out exclusively in Dollar General earlier this year. Kōze Place is available in nine scents including Passionfruit & Hibiscus, Vanilla Bliss & Orchid and Fresh Lavender & Cotton. The product line includes scented candles, wax melts, diffuser oils and air and fabric sprays, all of which are paraben-free, phthalate-free, formaldehyde-free, lead-free and cruelty-free.
“Kōze Place provides everything our customer is looking for at a value without any sacrifice to quality, aesthetic or experience,” said Lauren Bowers, senior buyer of home cleaning at Dollar General.
Maesa is looking to win in fine fragrance, too, adding its second scent line, Fine’ry, which is exclusive to Target.
www.maesa.com
Sales: $328 million
Key Personnel: Piyush Jain, chief executive officer
Major Products: Beauty, haircare, personal care, fine fragrances, home fragrance
New Products: Kōze Place (home fragrance), Fine’ry (fine fragrance)
Comments: In just a quarter of a century, Maesa has grown from one of many private label companies serving the personal care space to the rapid-fire incubator behind some of the hottest new brands in beauty. In fact, CEO Piyush Jain says the company is the No. 1 beauty incubator in mass.
Recent new hires at Maesa include Oshiya Savur (chief brand officer), Sharon White (chief people officer), Carlos Lagravere (chief operating officer) and Erin Keating (chief customer officer).
Maesa’s major brands include Flower, Kristin Ess, Hey Humans, Hairitage, TPH, Anomaly and Believe Beauty. One of its newest is Kōze Place, a home fragrance line that rolled out exclusively in Dollar General earlier this year. Kōze Place is available in nine scents including Passionfruit & Hibiscus, Vanilla Bliss & Orchid and Fresh Lavender & Cotton. The product line includes scented candles, wax melts, diffuser oils and air and fabric sprays, all of which are paraben-free, phthalate-free, formaldehyde-free, lead-free and cruelty-free.
“Kōze Place provides everything our customer is looking for at a value without any sacrifice to quality, aesthetic or experience,” said Lauren Bowers, senior buyer of home cleaning at Dollar General.
Maesa is looking to win in fine fragrance, too, adding its second scent line, Fine’ry, which is exclusive to Target.