07.01.22
New York, NY
www.revloninc.com
Sales: $2.0 billion
Key Personnel: Debra G. Perelman, president and chief executive officer; Ely Bar-Ness, chief human resources officer; Victoria Dolan, chief financial officer; Ava Huang, general manager, Elizabeth Arden; Keyla Lazardi, chief scientific officer; Cari Robinson, executive vice president and general counsel; Ravi Sankar, chief transformation officer; Glenn Sharpe, chief supply chain officer; Jose Urquijo, chief information officer; Heather Wallace, president, Americas; Martine Williamson, chief marketing officer
Major Products: Consumer—Revlon, Almay, SinfulColors and Pure Ice color cosmetics, Revlon ColorSilk hair color, Revlon beauty tools, Mitchum antiperspirant and deodorants, Ultima II and Gatineau skin care. Professional—Intercosmo, Orofluid, American Crew and UniqOne hair care, CND nail polishes. Elizabeth Arden—Elizabeth Arden, Red Door, Halston, Elizabeth Taylor, Brittney Spears, Visible Difference, Prevage, Elizabeth Arden Ceramide
New Products: Revlon—ColorStay Skin Awaken 5-in-1 concealer, So Fierce! Eyes Wide Open mascara. Elizabeth Arden—Lip Color lipstick. American Crew—Matte Clay, Matte Clay Spray
Comments: Revlon has filed for Chapter 11 bankruptcy protection. It has myriad problems. The company’s brands such as Almay, Elizabeth Arden and, of course, Revlon, have failed to find footing with younger consumers and were slow to enter the digital arena. Revlon has a huge, $3 billion pile of long-term debt. Most recently, supply chain issues have rocked results.
“(The) filing will allow Revlon to offer our consumers the iconic products we have delivered for decades, while providing a clearer path for our future growth,” said President and CEO Debra Perelman. “Consumer demand for our products remains strong—people love our brands, and we continue to have a healthy market position. But our challenging capital structure has limited our ability to navigate macro-economic issues in order to meet this demand. We expect to be able to simplify our capital structure and significantly reduce our debt, enabling us to unlock the full potential of our globally recognized brands. We are committed to ensuring the reorganization is as seamless as possible for our key stakeholders, including our employees, customers and vendors, and we appreciate their support during this process.”
Problems remain even after Revlon has posted relatively good results. Last year, sales rose 9.2% to over $2 billion. All segments reported gains including a 14.8% increase at Elizabeth Arden, which the company attributed to demand for Green Tea fragrances and Ceramide skin care products. Fragrance results rose 13.8% on the strength of Juicy Couture, John Varvatos, Britney Spears and Curve sales.
Revlon segment sales rose 5.7% to nearly $728 million due primarily to higher international sales of Revlon professional hair care products and higher color cosmetics sales, especially in North America.
In Q1 2022, sales rose 7.8% to nearly $480 million. Net losses were trimmed from $96 million in Q1 2021 to $67 million this year. Sales of Revlon products soared 195%, but Elizabeth Arden’s sales dropped nearly 36%.”
Late last month, Indian conglomerate Reliance was said to be interested in acquiring Revlon.
www.revloninc.com
Sales: $2.0 billion
Key Personnel: Debra G. Perelman, president and chief executive officer; Ely Bar-Ness, chief human resources officer; Victoria Dolan, chief financial officer; Ava Huang, general manager, Elizabeth Arden; Keyla Lazardi, chief scientific officer; Cari Robinson, executive vice president and general counsel; Ravi Sankar, chief transformation officer; Glenn Sharpe, chief supply chain officer; Jose Urquijo, chief information officer; Heather Wallace, president, Americas; Martine Williamson, chief marketing officer
Major Products: Consumer—Revlon, Almay, SinfulColors and Pure Ice color cosmetics, Revlon ColorSilk hair color, Revlon beauty tools, Mitchum antiperspirant and deodorants, Ultima II and Gatineau skin care. Professional—Intercosmo, Orofluid, American Crew and UniqOne hair care, CND nail polishes. Elizabeth Arden—Elizabeth Arden, Red Door, Halston, Elizabeth Taylor, Brittney Spears, Visible Difference, Prevage, Elizabeth Arden Ceramide
New Products: Revlon—ColorStay Skin Awaken 5-in-1 concealer, So Fierce! Eyes Wide Open mascara. Elizabeth Arden—Lip Color lipstick. American Crew—Matte Clay, Matte Clay Spray
Comments: Revlon has filed for Chapter 11 bankruptcy protection. It has myriad problems. The company’s brands such as Almay, Elizabeth Arden and, of course, Revlon, have failed to find footing with younger consumers and were slow to enter the digital arena. Revlon has a huge, $3 billion pile of long-term debt. Most recently, supply chain issues have rocked results.
“(The) filing will allow Revlon to offer our consumers the iconic products we have delivered for decades, while providing a clearer path for our future growth,” said President and CEO Debra Perelman. “Consumer demand for our products remains strong—people love our brands, and we continue to have a healthy market position. But our challenging capital structure has limited our ability to navigate macro-economic issues in order to meet this demand. We expect to be able to simplify our capital structure and significantly reduce our debt, enabling us to unlock the full potential of our globally recognized brands. We are committed to ensuring the reorganization is as seamless as possible for our key stakeholders, including our employees, customers and vendors, and we appreciate their support during this process.”
Problems remain even after Revlon has posted relatively good results. Last year, sales rose 9.2% to over $2 billion. All segments reported gains including a 14.8% increase at Elizabeth Arden, which the company attributed to demand for Green Tea fragrances and Ceramide skin care products. Fragrance results rose 13.8% on the strength of Juicy Couture, John Varvatos, Britney Spears and Curve sales.
Revlon segment sales rose 5.7% to nearly $728 million due primarily to higher international sales of Revlon professional hair care products and higher color cosmetics sales, especially in North America.
In Q1 2022, sales rose 7.8% to nearly $480 million. Net losses were trimmed from $96 million in Q1 2021 to $67 million this year. Sales of Revlon products soared 195%, but Elizabeth Arden’s sales dropped nearly 36%.”
Late last month, Indian conglomerate Reliance was said to be interested in acquiring Revlon.