Tom Branna, Editorial Director07.03.23
Remember the old joke, that goes something like this? Teacher: What’s the difference between ignorance and apathy? Student: I don’t know and I don’t care.
That bit has been around for decades, but it sums up how we’ve put Happi together month after month and year after year, for 60 years now. Ignorance, because quite honestly, we don’t know where markets or innovation are headed. That’s why we interview dozens of experts on a variety of topics for every issue. We rely on analysts, researchers, chemists and executives to point us in the right direction so that we can relay their sentiments to you. As for apathy? The Happi staff, no matter the topic, doesn’t have a dog in the fight. Whether we’re writing about petroleum- v. bio-based surfactants, retinol v. bakuchiol, paper v. plastic, our staff has no penchant for a particular particle or process. As one long-time coworker likes to say, “we don’t pass judgement.”
Why am I laying our cards on the table in this editorial? Because I’m miffed that a well-respected, by many, daily newspaper is editorializing on its front page…and not just the front page, but the right-hand columns above the fold; i.e., the most valuable piece of real estate for a newspaper. You know the space, it’s usually reserved for major news articles: declarations of war, moon landings, etc. But last month, The New York Times used the hallowed space to bemoan the end of globalization. It’s a waste of space and it’s plain wrong. Talk to any multinational and while they may talk of near-shoring, they’re more likely to discuss their newest manufacturing plant opening located thousands of miles from corporate headquarters. How do we know? Because the Happi staff interviews corporate decision-makers every day. They’re pouring millions of pounds of concrete and steel and dollars in countries all over the world. We know what we don’t know and we learn more about it for you.
For example, click here to read more about the biggest US manufacturers in the global household and personal products industry. The Top 50 gives you a snapshot of where market leaders have been and a glimpse of where they are headed.Also this month, we report on the latest facial makeup launches and preservative trends.
We hope you enjoy this issue of Happi. As always, we welcome your comments and suggestions.
That bit has been around for decades, but it sums up how we’ve put Happi together month after month and year after year, for 60 years now. Ignorance, because quite honestly, we don’t know where markets or innovation are headed. That’s why we interview dozens of experts on a variety of topics for every issue. We rely on analysts, researchers, chemists and executives to point us in the right direction so that we can relay their sentiments to you. As for apathy? The Happi staff, no matter the topic, doesn’t have a dog in the fight. Whether we’re writing about petroleum- v. bio-based surfactants, retinol v. bakuchiol, paper v. plastic, our staff has no penchant for a particular particle or process. As one long-time coworker likes to say, “we don’t pass judgement.”
Why am I laying our cards on the table in this editorial? Because I’m miffed that a well-respected, by many, daily newspaper is editorializing on its front page…and not just the front page, but the right-hand columns above the fold; i.e., the most valuable piece of real estate for a newspaper. You know the space, it’s usually reserved for major news articles: declarations of war, moon landings, etc. But last month, The New York Times used the hallowed space to bemoan the end of globalization. It’s a waste of space and it’s plain wrong. Talk to any multinational and while they may talk of near-shoring, they’re more likely to discuss their newest manufacturing plant opening located thousands of miles from corporate headquarters. How do we know? Because the Happi staff interviews corporate decision-makers every day. They’re pouring millions of pounds of concrete and steel and dollars in countries all over the world. We know what we don’t know and we learn more about it for you.
For example, click here to read more about the biggest US manufacturers in the global household and personal products industry. The Top 50 gives you a snapshot of where market leaders have been and a glimpse of where they are headed.Also this month, we report on the latest facial makeup launches and preservative trends.
We hope you enjoy this issue of Happi. As always, we welcome your comments and suggestions.