Seventh Generation unveiled its first-ever all-digital brand campaign by agency 180LA, “Show the World What’s Inside.” The campaign educates and inspires consumers about the importance of knowing what’s inside their household cleaning and personal care products and how these ingredients impact the health and wellbeing of their families and the environment, according to the company.

 “Show the World What’s Inside,” a campaign that consists of a heavy digital push that uses banner ads and a website, www.showwhatsinside.com, allowing users to show what’s “inside of them” and provides important tools to take action. A unique Label Reading Guide mobile application helps consumers navigate the cleaning aisle at the grocery store by providing an interactive glossary of commonly used on-pack terms and ingredients.