Twilight Beauty Puts the Vamp in Vampire

2009-11-20 | 07:20

New line rolls out ahead of film sequel.

Die-hard fans flocked to Nordstrom and Hot Topic counters nationwide during the past two weeks to replicate the looks of their favorite Twilight characters with makeup from the newly launched cosmetic brand Twilight Beauty. Unofficially dubbed “Twi-hards,” the saga’s biggest supporters prepared for the movie’s impending release today with Twilight Beauty products designed to turn fans into living, breathing representatives from the blockbuster.

“Following in the footsteps of other cult film fans, ‘Twi-hards’ aren’t satisfied with simply watching the movie,” explains Twilight Beauty Brand Manager Jaega Haralambus. “Twilight Beauty offers more than just makeup, but a chance for fans to look and feel like they are personally a part of the Twilight experience.”

Developed with the ultimate Twilight fan in mind, the Twilight Beauty collection utilizes central characters, themes, and descriptions from the series as the basis behind the makeup. Products such as Mortal Glow Blushing Crème call to mind the one thing Bella will miss most about being human, while Reign Scented Body Mist is derived from the description of Bella’s scent – offering a warm, delicate fragrance.

“Over the last two weeks, I have seen devoted fans of every age eagerly awaiting the chance to turn themselves into their favorite characters,” said Twilight Beauty makeup artist Jason Garner, who is currently traveling around the country giving Twilight-inspired makeovers. “Twilight Beauty allows people to live out some of the movie’s compelling fantasy – or at least look the part.”

To celebrate the film’s opening weekend and give moviegoers a way to flaunt the just-bitten look, Twilight Beauty will offer a limited edition New Moon Venom, free with any purchase of $50 or more from www.TwilightBeauty.com during opening weekend – November 20-23.