Mail slow? View this month’s issue, right online!
Our digital version is easy to share with colleagues. See this month’s issue and digital versions of previous issues too.
A one-on-one interview conducted by our editorial team with industry leaders in our market.
Easy-to-digest data for your business.
Shampoos, conditioners, colorants and styling products created by leading industry suppliers.
Creams, serums, facial cleansers and more created by leading suppliers to the skincare industry.
Detergents, fabric softeners and more created by leading suppliers to the fabric care industry.
Eyeshadows, lipsticks, foundations and more created by leading suppliers to the color cosmetics industry.
Bodywashes, and bar and liquid soaps created by leading suppliers to the personal cleanser industry.
Hard surface cleaners, disinfectants and more created by leading suppliers to the home care industry.
Eau de parfums and eau de toilettes, body sprays, mists and more created by leading suppliers to the fragrance industry.
UV lotions and creams, self-tanners and after-sun products created by leading suppliers to the suncare industry.
A detailed look at the leading US players in the global household and personal products industry.
A detailed look at the leading players outside the US in the global household and personal products industry.
Looking for a new raw material or packaging component supplier? Your search starts here.
When you need a new manufacturing partner or private label company, get started here.
Who owns that? To keep track of leading brands and their owners, click here.
An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty, pesonal care and home care.
New products and technologies from some of the brightest minds in the industry.
A one-on-one video interview between our editorial teams and industry leaders.
Listen to the leading experts in the global household and personal products industry.
Comprehensive coverage of key topics selected by sponsors.
Detailed research on novel ingredients and other solutions for the global household and personal care industry.
Company experts explain what works and why.
Exclusive content created by our affiliates and partners for the household and personal care industry.
Exciting news releases from the household and personal care industry.
Our targeted webinars provide relevant market information in an interactive format to audiences around the globe.
Discover exclusive live streams and updates from the hottest events and shows.
Looking for a job in the household and personal care industry, search no further.
Get your products and services in front of thousands of decision-makers. View our print and online advertising options.
Follow these steps to get your article published in print or online
What are you searching for?
570 10th Street, Oakland, CA 94607, United States
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals.
Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
ELF hit the $1 billion mark in fiscal 2023, specifically $1.023 billion. Sales soared 77% driven by strength across the retailer and ecommerce channels, according to the company.
Last fall, ELF spent $333 million to purchase Natrium, a fast-growing prestige skin care brand.
ELF brass predicts a slowdown in 2024 as sales will “only” grow 20-22% to $1.23-$1.25 billion.
Why is ELF Beauty doing so well? Maybe it’s due to diversity. ELF is one of only four US publicly traded companies (out of more than 4,200) with a board that’s two-thirds women and one-third diverse.
“One of the most important things a diverse board does is bring in multiple viewpoints to make better decisions. At ELF Beauty, empathy is part of our business model because it brings us closer to our community and the things people in the community care about,” said CEO Tarang Amin. “A diverse board also helps us stay culturally relevant among multiple affinities. It’s the unique combination and diverse school of thought that helps us lead innovation and brand demand in the industry.”
Recognizing that putting more diversity in seats of power will take the partnership of other companies, ELF’s ambition is to help double the rate of women and diverse members added to corporate boards by 2027. To get there, ELF launched a “So many Dicks” campaign to highlight the fact that corporate boards often have more members named Richard, Rick or Dick than women or people of color.
For example, There were 566 men named Richard, Rick, or Dick (Dicks) serving on these public company boards. Black women and Asian women barely outnumber men named Dick, with only 806 Black and 774 Asian women.
Sales: $578 million
ELF Beauty delivered what the company is calling “outstanding” results for Q4 and the full fiscal year 2023.
For the three months ended March 31, 2023, net sales increased 78% to $187.4 million primarily driven by strength across retailer and e-commerce channels. For the full year, net sales increased 48% to $578.8 million.
“Our outstanding results in fiscal 2023 underscore the power of the ELF brand and the world class team at ELF Beauty,” said Tarang Amin, chairman and CEO. “We grew net sales by 78% in Q4, marking our seventeenth consecutive quarter of net sales growth. We gained 270 basis points of market share in the quarter and increased our ranking to the number three US mass cosmetics brand for the first time, according to Nielsen. As we look ahead, we believe we are still in the early innings of unlocking the full potential we see for ELF Beauty.”
Net sales for fiscal 2024 are projected to be $705-$720 million.
On the heels of its much-talked-about first television commercial featured on Super Bowl LVII, ELF Cosmetics is leaning further into entertainment with the launch of its new digital series, “Vanity Table Talk.” The social-first show is a playful mashup of popular formats, including the late-night talk show and the TikTok-native Get Ready With Me.
Actress Jennifer Coolidge pulls up a seat and shares more comedic quips at the ELF vanity, which inspired the Vanity Table Talk series. Viewers can watch as Coolidge shares funny insights into her relationship with makeup, including her daily routine and ideal lipstick name. She is an outspoken animal rights advocate and longtime fan of the brand’s products.
Sales: $392 million
Fueled by national and international retailers alongside a strong presence on social media, ELF beauty’s net sales increased 23% to more than $392 million for the fiscal year ended March 31, 2022. The company builds brands designed to disrupt industry norms, shape culture and connect communities through positivity, inclusivity and accessibility, it contends. Products are available online and across leading beauty, mass market and clean beauty specialty retailers.
Dunkin’ and ELF created a limited edition makeup collection.
Trending on social media, ELF Cosmetics recently revealed the official makeup artists and skin care expert signed on to work with The Future X, a first-of-its-kind pop group scouted on TikTok by internationally renowned producer Simon Fuller.
Reaching more than 12 billion views, ELF Cosmetics’ #elfitup hashtag challenge on TikTok had consumers eager to learn who was selected for the role. CUTAlso noteworthy for the beauty company this year is the expansion of Keys Soulcare into “color-skincare” hybrids with the new the Make You collection. Created by singer, artist, entrepreneur and New York Times best-selling author Alicia Keys and board-certified dermatologist Dr. Renée Snyder, the new Keys Soulcare offerings include Comforting Tinted Lip Balms, Sheer Flush Cheek Tint, Soft Stay Brow Gel and a Natural Flush Complexion Brush. Each product nourishes the skin with light washes of buildable color, dermatologist-developed, clean and cruelty-free, said the company.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !