05.07.24
Henry Rose—the growing fine fragrance brand founded by Michelle Pfeiffer—has tapped Laure de Metz to serve as its chief executive officer.
The company says this strategic CEO hire will further accelerate its momentum, building upon its strong foundation and driving greater global awareness for its commitment to 100% ingredient transparency in fine fragrance.
Since launching as a direct-to-consumer brand in 2019, Henry Rose has experienced exponential growth under the leadership of who will continue in her current role as president.
De Metz brings more than two decades of prestige beauty brand expertise to Henry Rose, including a proven track record of fostering unique brand identities, building deep consumer connections, and promoting profitable growth through multi-channel marketing, digital integration, and distribution expansion. De Metz began her career in Paris with roles at YSL Parfums and Estee Lauder Companies. She spent the last decade at LVMH, most recently as General Manager, Americas for Benefit Cosmetics.
“I am thrilled to join a fantastic team, savvy founder, and innovative business backed by one of the best strategic partners in the clean beauty space, Sandbridge Capital,” said de Metz. “Our vision is to bring ingredient transparency and safer products to fine fragrance consumers globally, and I look forward to building the future of beauty with Henry Rose.”
Throughout its five years in business, Henry Rose has expanded rapidly across its product offering and retail distribution, including its recent expansion into over 400 Sephora stores nationwide. The brand has also expanded into the Canadian market.
De Metz’s hire comes at a pivotal time for the company as it sets its sights on ambitious growth.
"Laure's extensive experience and innovative approach to brand growth make her an invaluable addition to the Henry Rose team,” said Pfeiffer, founder and creative director of Henry Rose. “Her leadership will be instrumental in our mission to continue shaping the future of beauty and further delighting our consumers."
The company says this strategic CEO hire will further accelerate its momentum, building upon its strong foundation and driving greater global awareness for its commitment to 100% ingredient transparency in fine fragrance.
Since launching as a direct-to-consumer brand in 2019, Henry Rose has experienced exponential growth under the leadership of who will continue in her current role as president.
De Metz brings more than two decades of prestige beauty brand expertise to Henry Rose, including a proven track record of fostering unique brand identities, building deep consumer connections, and promoting profitable growth through multi-channel marketing, digital integration, and distribution expansion. De Metz began her career in Paris with roles at YSL Parfums and Estee Lauder Companies. She spent the last decade at LVMH, most recently as General Manager, Americas for Benefit Cosmetics.
“I am thrilled to join a fantastic team, savvy founder, and innovative business backed by one of the best strategic partners in the clean beauty space, Sandbridge Capital,” said de Metz. “Our vision is to bring ingredient transparency and safer products to fine fragrance consumers globally, and I look forward to building the future of beauty with Henry Rose.”
Throughout its five years in business, Henry Rose has expanded rapidly across its product offering and retail distribution, including its recent expansion into over 400 Sephora stores nationwide. The brand has also expanded into the Canadian market.
De Metz’s hire comes at a pivotal time for the company as it sets its sights on ambitious growth.
"Laure's extensive experience and innovative approach to brand growth make her an invaluable addition to the Henry Rose team,” said Pfeiffer, founder and creative director of Henry Rose. “Her leadership will be instrumental in our mission to continue shaping the future of beauty and further delighting our consumers."