Ivory

Brand Owner: Procter & Gamble
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Brand Description

It isn’t an overstatement to say that Ivory soap – one of P&G’s iconic brands and very first products – changed the world. Today, we may not think about the benefit of having soap that floats. But in the late 19th century, when people were still bathing in the murky waters of local rivers and streams, a soap that floated was revolutionary.

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