Jersey City, NJ
www.atlanticcoastbrands.com
Sales: $168 million

Atlantic Coast Brands is best known in the beauty industry for brands like Christie Brinkley Authentic Skincare, Keranique and Hydroxatone. Products are sold through a variety of outlets from radio spots to Ulta to Costsco stores.

This year, the company is continuing its success with Thick Head, an FDA-approved hair regrowth treatment for men sold at mass market stores such as CVS and Rite Aid. The innovating line has a 120-day hair growth guarantee with 24/7 customer service, as stated on its website thickhead.com.

Also, in response to the global pandemic, ACB’s top skin care line Hydroxatone added a moisturizing instant hand sanitizer made with 80% ethyl alcohol to kill 99% of germs.

Hydroxatone has also been stepping up its social media presence with Facebook live presentations, as seen in April 2020 when the company’s senior scientific officer recently shared anti-aging tips for the under-eye area.

Jersey City, NJ
www.atlanticcoastbrands.com
Sales: $170 million

Sales: $170 million (estimated).

Atlantic Coast Brands is best known in the beauty industry for brands like Christie Brinkley Authentic Skincare, Keranique and Hydroxatone. Products are sold in a variety of outlets—from radio to Ulta to Costsco stores.

This year, the company went big with Thick Head, a breakthrough brand poised to turn the men’s hair loss market on its head. Featuring proprietary formulas, an FDA-approved regrowth ingredient, targeted application, and expertise from the team behind hair care brand Keranique, Thick Head is set to be a true game changer in the category with a 2X-DHT-Complex, a proprietary blend of known DHT-fighters, and an ingredient that helps reduce DHT (dihydrotestosterone) on the scalp, to attack hair loss head on. Using Thick Head products on a consistent basis is the only move to win the fight against DHT, said the company. The line of men’s hair care products launched earlier this year at CVS, Rite Aid and online at www.thickhead.com.

Jersey City, NJ
www.atlanticcoastbrands.com

Sales: $163 million (estimated).

In June, Keranique added two new products: Curl Preserve Scalp Nourishing Shampoo and a Conditioner for Curly, Textured Hair. They are both scientifically formulated for textured hair types ranging from Curly 3A through 3C plus Kinky 4 through 4C. They contain Keranique’s proprietary Keratin Amino Complex, a unique ingredient that helps to strengthen hair, which can improve curl definition and shine.

Jersey City, NJ
www.atlanticcoastbrands.com

Sales: $160 million (estimated).

Atlantic Coast Brands (ACB) creates iconic beauty brands by developing scientifically advanced and clinically tested products designed to deliver real results for its more than 10 million customers worldwide. Formerly known as Atlantic Coast Media Group, since 2005, ACB has been the pioneer in 360-degree marketing, revolutionizing how customers access beauty solutions.

According to sources at the company, the biggest news at ACB this year is that Keranique is now in select Sephora stores as well as all Beauty Brand locations. Having launched online last year at Sephora.com, Keranique has now started to roll out to Sephora stores in 20 physical locations as a result of the success seen with ecommerce. This is in addition to already being on shelves in Ulta, and online with Ulta, Nordstrom and HSN.

The Keranique product line is also broadening its reach into all 68 Beauty Brand stores and Lord & Taylor’s online store.

One of the challenges that the brand hopes to address is the social stigma over women’s hair loss. By bringing the issue into the open via advertising and education, the brand hopes to help women be able to discuss and address this ‘taboo’ subject. As part of this outreach, Keranique recently partnered with Franco Della Grazia, a lead stylist at Cutler NYC and on-air beauty expert, as a brand ambassador.

“While most brands trying to address women’s hair loss slant towards a more medicinal look and approach, we’ve created a solution that not only works clinically, but doesn’t neglect the beauty aspect of haircare,” said Andrew Surwilo, co-founder and CEO of ACB.

Jersey City, NJ
201.942.3400
atlanticcoastbrands.com

Sales: $203 million (estimated).

Atlantic Coast Brands (formerly Atlantic Coast Media Group) is home to Hydroxatone, Keranique and Christie Brinkley Authentic Skin Care.

According to Andrew Surwilo, co-founder and co-CEO, the new name “is a more accurate representation of our business and how it has evolved over the past 10 years. As a company we have created individual products and developed them into 4 unique brands, each with their own distinctive point of view. This name change is the next logical evolution as we continue to grow as a company and nurture our brands.”

“This is an exciting time for the company,” added co-founder and co-CEO Thomas Shipley.  “We’ve seen tremendous success building our brands while remaining true to our multi-channel approach to selling.  We plan to continue this momentum as we further leverage the development of our brands,” added Shipley. With current distribution in the United States, Canada, Australia and New Zealand, the company plans to expand its brands into additional international markets.

Keranique continues to expand its retail reach. First marketed via direct response channels in 2009, Keranique entered nationwide retail distribution through Ulta Beauty in 2014, and most recently popped up at Sephora.com. Last year, it debuted at Nordstrom.com. These additional outlets have helped it achieve 30% year-over-year increase in sales, closing 2015 at 48% over plan, according to the firm. Keranique can also be found at Dermstore.com, Skinstore.com and Beauty.com, as well QVC and QVC.com. In June, Atlantic Coast launched a 30-minute infomercial for the line.

For Mother’s Day, Christie Brinkley Authentic Skincare added the Ageless Beauty Set, a limited edition anti-aging skin care kit that benefits one of the model’s favorite charitable organizations—Smile Train. Through the end of 2016 (while supplies last), the brand will donate 20% of the purchase price from each set sold to the group, which is world’s largest cleft charity. The set ($69) and is available in more than 700 Kohl’s department store and on Kohls.com

Jersey City, NJ
888.621.4043
www.atlanticcoastmedia.com

Sales: $198 million (estimated).

Atlantic Coast Brands’ high growth strategy is based on leveraging a true 360° marketing, including DRTV, radio, digital and print to drive its direct, retail and live shopping businesses to build iconic beauty brands.  By allowing customers to buy when, where and how they wish, Atlantic Coast Brands says it secures lasting customized relationships while strengthening brand awareness, brand messaging and loyalty.

Atlantic Coast brands include Keranique, Christie Brinkley Authentic Skincare, Hydroxatone and Miracle Skin Transformer.

Keranique has seen especially rapid growth over the past year, including expansion into additional retail partners like Ulta stores and, most recently, Nordstrom.com. According to the firm, much of the brand’s growth—30% year over year—can be attributed to the continued success of the brand’s hair regrowth system, growing DRTV campaign and launch at Ulta stores, where the brand and system continues to sell-through at an impressive rate.

In addition, Atlantic Coast Brands introduced Christie Brinkley Authentic Skincare in 2015 with a successful launch in Kohl’s as well as on HSN.  The high investment in its proprietary skin care technology has paid off not only through the efficacy of the product line but most importantly through the loyalty of its new customers, according to the firm, which says Christie Brinkley Authentic Skincare continues to grow its direct business through DRTV and digital.

Although it is new, Christie Brinkley Authentic Skincare line is seeking key seals of approval. For instance, it recently received the “Daily Use Seal of Recommendation” from The Skin Cancer Foundation. The Skin Cancer Foundation seal was awarded to the Recapture 360 + IR Defense Anti-Aging Day Treatment and the Recapture Day + IR Defense Anti-Aging Day Treatment, which in addition to offering broad spectrum SPF 30 protection from UVA/UVB rays, these products offer infrared ray defense.

“We’re proud to welcome Christie Brinkley Authentic Skincare to the Seal of Recommendation program,” said Skin Cancer Foundation president and founder Perry Robins, MD.