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Lakewood, OH 440.835.2440 www.thebonnebellcompany.com Sales: $116 million Sales: $116 million (estimated) Key Personnel: Jess “Buddy” Bell, chairman and chief executive officer; Bob Evans, chief operating officer; Scott Sumser, vice president Major Products: Color cosmetics, Lip Smackers flavored lip balms
Lakewood, OH 440.835.2440 www.thebonnebellcompany.com Sales: $116 million
Sales: $116 million (estimated)
The Bonne Bell Company has been a family-owned firm since 1927. Jesse G. Bell, who started the cosmetic company and named it after his daughter, directed the firm toward the youth market from the very beginning, long before other cosmetic companies viewed this as trendy.
Most young girls’ first cosmetic product is a Lip Smackers flavored lip balm. This past year, Lip Smackers partnered with Paul Frank Industries (PFI) to create a limited-edition lip balm collection for Holiday 2009.
“One of my favorite teenage memories is of Lip Smackers’ Dr. Pepper flavor,” said Ryan Heuser, president of Paul Frank Industries. “It’s funny how life sometimes comes full circle. Now I get to develop products for a new generation of teens that celebrate Paul Frank’s carefree spirit with Bonne Bell!”
People for Ethical Treatment of Animals (PETA) also recently presented a Trail-Blazer Award to Jess A. “Buddy” Bell Jr. for the company’s non-animal-testing policy. According to PETA, Bonne Bell substantiates the safety and effectiveness of its bronzers, eye shadow, eyeliner, mascara, and lip color and gloss by studying human panelists in a clinical setting with physicians’ supervision and documentation.
www.thebonnebellcompany.com Sales: $120 million
Privately-held Bonne Bell has been churning outcosmetics for more than 80 years. It is still controlled by the Bell family.
At the end of 2008, the company redesigned its wesbsite, making it much more pre-teen and teen-friendly. Key to the re-launch was incorporation of a new lifestyle site, www.lipsmackerlounge.com, which was designed to be a teen destination incorporating celebrity news, music downloads, movie buzz, book sections, quizzes, polls, avatars and more.
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