Carson, CA
800.831.5150
www.dermalogica.com

Sales: $200 million (estimated).

Known worldwide as the “professionals’ choice,” Dermalogica is founded on the belief that good skin care is not about pampering or luxury.

Dermalogica’s story begins in 1986 when Jane Wurwand, founder of The International Dermal Institute (a postgraduate training facility for skin care professionals), decided to do something about the lack of results-driven products on the market. This vision and brand position has generated a cult-like following among professional skin therapists and consumers alike.

Researched and developed by The International Dermal Institute, Dermalogica shocked the market by refusing to use artificial colors, synthetic fragrances, S.D. alcohol, lanolin or mineral oil—all of which were industry favorites due to their low cost, despite links to numerous skin problems that were well understood.

The brand also went a step further, insisting that all Dermalogica skin care professionals had to meet the highest level of training and expertise, ensuring that consumers could get reliable consultations about their skin concerns without falling prey to the hype and faddism that dominates the skin care industry, according to the brand.

Dermalogica is a privately-owned company with headquarters in Carson, CA and offices in more than 50 countries around the world. Officials say freedom from parent companies and investors has allowed the brand to stay true to its mission of skin fitness, and operate in a way that fosters entrepreneurship, creativity and passion in delivering professional skin therapists and their clients the products, education and tools to deliver the healthiest skin ever.

All Dermalogica products are manufactured in the US, including its newest SKU, Age Smart Overnight Retinol Repair.

Carson, CA
310.900.4000
www.dermalogica.com

Sales: $137 million.

The Dermalogica line of professional skin care products was researched and developed by The International Dermal Institute based in Los Angeles since its establishment in 1986. Today, it remains a leader in its segment, treating an assortment of skin types throughout all demographics.

This past September, more than 800 skin care professionals—representing spa, salon and skin center owners, skin therapists and Dermalogica accounts from around the world—gathered at Dermalogica’s “Futurescape” Symposium at the Hyatt Regency Century Plaza hotel located in Los Angeles.

“In business, we talk about ROC, Return on Community, as being the most essential element of success. This sense of community, we call it our ‘Tribe,’ is what has defined the Dermalogica culture for more than 25 years,” says Dermalogica co-founder, Jane Wurwand. “When our Tribe comes together as we did at our ‘Futurescape’ Symposium in Los Angeles, when more than 800 skin therapists, skin center and salon owners who carry and use Dermalogica gathered from around the world. When we come together in one place, it’s like plugging into the world’s largest battery. The energy this community produces is what makes Dermalogica so utterly original, unique, and powerful. It is our greatest asset!”

Experts from key areas of the organization presented modules addressing fresh strategies for capturing and retaining market dominance, with an emphasis on the power of new media as well as traditional marketing. Annet King, director of global education, spoke on the survival strategies in the new “omni-channel” landscape and shared tools and tactics needed in today’s market to secure retail sales utilizing both online and offline resources.

Dermalogica’s recent launch of a new teen skin care line, Clear Start, was introduced as the focus for new retailing programs which include the brand’s signature MicroZone treatments and Skin Bar as methods for building sales.

The firm also showcased its novel BioActive Peel system, which is Dermalogica’s most aggressive exfoliant formulation to date, according to the company. The BioActive Peel system requires specific training and certification.

Also this year, Dermalogica appointed Laura Staves as senior director of US marketing. Prior to joining Dermalogica, Staves held the position of associate director of marketing for Obagi Medical Products.

Carson, CA
800.345.2761
www.dermalogica.com

Sales: $135 million.

With more than 100,000 skin therapists in over 80 countries around the world, Dermalogica continues to expand and offer consumers more customized skin products for tailored results.

Last fall, cosmetic specialists with Dermalogica launched the Multivitamin Power Serum. This velvety serum is infused with vitamins A, C and E and penetrates deep into the skin to deliver a higher dosage of ingredients to help decrease fine lines and age spots.

“Vitamins received via food and supplements take a long time to reach the skin, and can sometimes fail in impacting skin after undergoing metabolic processes inside the body,“ said Annet King, director of global education for the company. “This is why it’s so good to have vitamins in our skin care products. However, keeping vitamins active and stable is a delicate challenge,” she added.
The new microencapsulation technology makes it possible to put a higher amount of vitamin actives into liposomes, which results in greater vitamin stability, optimized dosage and greater skin permeation.

Its latest product, the Skin Perfect Primer SPF 30, is a multitasking primer that is applied prior to the application of makeup and promotes the longevity of make-up products applied throughout the day.  The primer contains peptides to help increase collagen levels and SPF 30 to protect against harmful UV rays. It is infused with natural earth minerals and Hydrolyzed Pearl power, both of which effectively provide a neutral tint. All of this is achieved without any chalky or drying effects that are often associated with SPF products.

Carson, CA
310.900.4000
www.dermalogica.com
Sales: $130 million (estimated).

For more than 25 years, Dermalogica has been dedicated to supporting and promoting “Skin Health, through the expertise of a Professional Skin Therapist,” used by more than 75,000 skin therapists in over 80 countries around the world. This professional skin care brand offers consumers a complimentary “Face Mapping” skin analysis for customized results.

Dermalogica participates in the Beautybar.com Sample Society program.

For Fall 2011, the brand took flight with American Airlines, which introduced a new suite of premium class amenities on select international flights in First and Business Class cabins, including Dermalogica skin care products. The SKUs then rolled out in American’s First Class cabins onboard all international flights served by Boeing 777s and American’s Business Class cabins onboard all international flights operated by Boeing 777s and 767-300s, in addition to select flights to and from Europe operated by Boeing 757s.

The brand also tapped into the sampling trend in the beauty industry by participating in Beautybar.com and Allure’s Sample Society, a members-only subscription service that delivers exclusive samples of hair care, makeup, skin care and fragrance products paired with an exclusive mini-issue of Allure each month.

In other news, company founder Jane Wurwand participated in the Third International Women’s Day Forum, hosted by the UN Office for Partnership and the US Chamber of Commerce Business Civic Leadership Center.

Wurwand posted the following on her blog at Dermalogica.com: “The forum focused on the need for policy innovation, leadership and collaboration across all sectors of business and government, especially in the developing world, in order to engage the potential of women everywhere. I presented our update on join Financial Independence Through Entrepreneurship (FITE), and the fact that Dermalogica’s friends and tribe now have micro-financed over 11,000 women in small business: 1100 of them in the USA alone. And, we’ve only just begun!”

Carson, CA

310.900.4000

www.dermalogica.com

Sales: $125 million

Sales:

$125 million (estimated).

Founder Jane Wurwand is a major role model for women in business, and she’s taken on another project to inspire more females to follow in her footsteps—FITE. This new global empowerment platform powered by her firm and Kiva.org, a nonprofit microfinancer, fosters financial independence for women entrepreneurs by providing access to small loans that will help them start or grow a business. In just two years, FITE aims to help at least 25,000 women in this capacity, and to that end, consumers can buy FITE-sleeved Dermalogica products and use a code inside to activate a donation from the company to fund a business.

Wurwand recently completed a tour of South Africa to share Dermalogica’s message of skin health with professionals and to drum up support for FITE through interviews with popular personalities in South African media. The team traveled to Kwa-Zulu Natal to meet the first recipients of FITE loans.

In other news, The Step Up Women’s Network, a national nonprofit membership organization dedicated to connecting and advancing women and girls, recently honored Dermalogica at its eighth annual Inspiration Awards event, which was held at the Beverly Hilton on June 10.

While Wurwand works hard to empower women and make their skin glow, Dermalogica gets noticed by guys too. In fact, its Concealing Spot Treatment took home top honors in the Men’s Health 2011 Grooming Awards.

Carson, CA
310.900.4000
www.dermalogica.com
Sales: $130 million

Sales:
$130 million (estimated)

Dermalogica is expanding its educational and training programs with the Dermalogica Academy, its first undergraduate curriculum to train licensed skin therapists. Located in New York City, the academy expands upon the brand’s original postgraduate education facility, The International Dermal Institute (IDI). With a maximum of 12 students per class and “highly personalized teaching in an optimum learning environment” students will be able to complete the New York State licensing requirements of 600 hours in less than 18 weeks.

The academy is located in a 6,000-sq. ft. space in the Chelsea section of New York City. The space is built to comply with strict Leadership in Energy and Environmental Design (LEED) eco-requirements, making it the only LEED-certified trade school in New York City. The classrooms are virtually paperless, with interactive smartboard technology and iTouch, iPhone and iPad decks.

Carson, CA
310.900.4000
www.dermalogica.com
Sales: $140 million

Sales: $140 million (estimated).

Founded by Jane Wurwand in 1986, Dermalogica is a privately-owned personal care company with annual sales of $140 million, according to industry sources. Headquartered in Carson, CA, the company has more than 75,000 professional skin therapists and offices in 48 countries around the world.

According to the Dermalogica executives, freedom from parent companies and investors has allowed the company to stay true to its mission of skin fitness, and operate in a way that fosters entrepreneurship, creativity and passion in delivering professional skin therapists and their clients the products, education and tools to deliver their healthiest skin ever.

Dermalogica has a strong focus on education. To that end, more than 100 educators from 33 countries converged at the company’s corporate headquarters in May for the 16th Annual International Education Conference, a five-day interactive training event.

Carson, CA
310.632.3712
www.dermalogica.com
Sales: $140 million

Sales:

$140 million (estimated).

Jane Wurwand founded the company in 1986 when she decided to do something “about the serious lack of results-driven products on the market,” according to the company. Her extensive product line is free of artificial colors, synthetic fragrances, S.D. alcohol, lanolin and mineral oil.

Today, Ms. Wurwand oversees an operation with distribution in 48 countries employing more than 900 “team members.” Research firm Kline & Co. estimates Dermalogica’s sales at $140 million.