Mail slow? View this month’s issue, right online!
Our digital version is easy to share with colleagues. See this month’s issue and digital versions of previous issues too.
A one-on-one interview conducted by our editorial team with industry leaders in our market.
Easy-to-digest data for your business.
Shampoos, conditioners, colorants and styling products created by leading industry suppliers.
Creams, serums, facial cleansers and more created by leading suppliers to the skincare industry.
Detergents, fabric softeners and more created by leading suppliers to the fabric care industry.
Eyeshadows, lipsticks, foundations and more created by leading suppliers to the color cosmetics industry.
Bodywashes, and bar and liquid soaps created by leading suppliers to the personal cleanser industry.
Hard surface cleaners, disinfectants and more created by leading suppliers to the home care industry.
Eau de parfums and eau de toilettes, body sprays, mists and more created by leading suppliers to the fragrance industry.
UV lotions and creams, self-tanners and after-sun products created by leading suppliers to the suncare industry.
A detailed look at the leading US players in the global household and personal products industry.
A detailed look at the leading players outside the US in the global household and personal products industry.
Looking for a new raw material or packaging component supplier? Your search starts here.
When you need a new manufacturing partner or private label company, get started here.
Who owns that? To keep track of leading brands and their owners, click here.
An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty, pesonal care and home care.
New products and technologies from some of the brightest minds in the industry.
A one-on-one video interview between our editorial teams and industry leaders.
Listen to the leading experts in the global household and personal products industry.
Comprehensive coverage of key topics selected by sponsors.
Detailed research on novel ingredients and other solutions for the global household and personal care industry.
Company experts explain what works and why.
Exclusive content created by our affiliates and partners for the household and personal care industry.
Exciting news releases from the household and personal care industry.
Our targeted webinars provide relevant market information in an interactive format to audiences around the globe.
Looking for a job in the household and personal care industry, search no further.
Get your products and services in front of thousands of decision-makers. View our print and online advertising options.
Follow these steps to get your article published in print or online
What are you searching for?
Oakland, CA www.elfcosmetics.com Sales: $270 million. Key Personnel: Tarang P. Amin, chief executive officer and director; John P. Bailey, president and chief financial officer; Richard F. Baruch Jr., senior vice president and chief commercial officer; Jonathan T. Fieldman, senior vice president, operations; Mara A. McCune, vice president, brand; Ellie B. Off, vice president, innovation; Fanny Xu, vice president, general manager, China operations. Major Products: Makeup and beauty products. New Products: Beauty Shield skin care, e.l.f. Active, Oil Control Primer Mist, Oil Control Blotting Powder, Pore Refining Regimen Kit, and Pore Refining Brush and Mask Tool. Comments: In its own words, e.l.f. Beauty “offers high-quality, prestige-inspired beauty products at extraordinary value.” That combination has proved successful for the company; last year, net sales rose 18%, or $40.3 million, driven by sales growth across leading retailers and its direct to consumer channels. At the same time, gross margin expanded to 61% from 58%. “This performance demonstrates the strength of the e.l.f. brand, driven by our mission to make luxurious beauty accessible for all,” noted Tarang Amin, chairman and CEO. Amin said the year included many noteworthy accomplishments, “including a three-point increase in unaided awareness, the introduction of 128 new products, continued expansion with leading retailers, and investments in the team and infrastructure to enable future growth. We remain excited about our opportunities as we begin fiscal 2018 and expect another year of significant accomplishments toward our long-term goals.” And when the calendar, flipped, e.l.f. kept growing. For three-months ended March 31, 2018, net sales rose 9%, buoyed by the company’s full-chain rollout at Ulta Beauty and the “most successful” Beautyscape influencer program and product collaborations to date, according to Amin. e.l.f. believes its e-commerce heritage makes it agile. A “modern consumer engagement and responsive innovation model” keeps products on-trend and consumers engaged. Further, e.l.f. talks up to its ability launch high-quality products quickly by leveraging fast-cycle product development and asset-light supply chain. The firm’s strategy entails rolling out new products on elfcosmetics.com first, with distribution generally only broadened to retail customers after it receives strong consumer validation online. e.l.f’s largest customers are Walmart and Target, which accounted for 29% and 25% of net sales in 2017, respectively, in 2017. All told, national and international retailers comprised 87% of sales in 2017, with the remaining 13% coming from e.l.f.’s direct-to-consumer channels, mainly e-commerce but from its own stores, the most recent of which bowed in Austin, TX. In 2017, e.l.f. launched 128 new items, an increase of 40% over the prior year, including 39 products that were first-to-mass. Among the biggest introductions were Beauty Shield, an advanced skin care line, and e.l.f. Active, a range of sweat-resistant formulas. e.l.f.’s launch pad has been active this year too, with 31 new SKUs rolling out in the first quarter alone. The emphasis continues to be on skin care as new products included Oil Control Primer Mist, Oil Control Blotting Powder, Pore Refining Regimen Kit, and Pore Refining Brush and Mask Tool. The brand says it continues to innovate across price points, too, launching five items sold at two dollars or less, including its top-selling Line and Define Eye Tape. e.l.f. continues to improve its speed to market. According to sources, its average speed from initial idea to selling online in Q1 was 20 weeks, with the fastest launch in as few as 13 weeks. In addition, the company has also started working with its first US manufacturing partner, which it says brings additional capabilities in speed and innovation prototyping.
Oakland, CA www.elfcosmetics.com
Sales: $270 million.
In its own words, e.l.f. Beauty “offers high-quality, prestige-inspired beauty products at extraordinary value.” That combination has proved successful for the company; last year, net sales rose 18%, or $40.3 million, driven by sales growth across leading retailers and its direct to consumer channels. At the same time, gross margin expanded to 61% from 58%.
“This performance demonstrates the strength of the e.l.f. brand, driven by our mission to make luxurious beauty accessible for all,” noted Tarang Amin, chairman and CEO.
Amin said the year included many noteworthy accomplishments, “including a three-point increase in unaided awareness, the introduction of 128 new products, continued expansion with leading retailers, and investments in the team and infrastructure to enable future growth. We remain excited about our opportunities as we begin fiscal 2018 and expect another year of significant accomplishments toward our long-term goals.”
And when the calendar, flipped, e.l.f. kept growing. For three-months ended March 31, 2018, net sales rose 9%, buoyed by the company’s full-chain rollout at Ulta Beauty and the “most successful” Beautyscape influencer program and product collaborations to date, according to Amin. e.l.f. believes its e-commerce heritage makes it agile. A “modern consumer engagement and responsive innovation model” keeps products on-trend and consumers engaged. Further, e.l.f. talks up to its ability launch high-quality products quickly by leveraging fast-cycle product development and asset-light supply chain. The firm’s strategy entails rolling out new products on elfcosmetics.com first, with distribution generally only broadened to retail customers after it receives strong consumer validation online.
e.l.f’s largest customers are Walmart and Target, which accounted for 29% and 25% of net sales in 2017, respectively, in 2017. All told, national and international retailers comprised 87% of sales in 2017, with the remaining 13% coming from e.l.f.’s direct-to-consumer channels, mainly e-commerce but from its own stores, the most recent of which bowed in Austin, TX.
In 2017, e.l.f. launched 128 new items, an increase of 40% over the prior year, including 39 products that were first-to-mass. Among the biggest introductions were Beauty Shield, an advanced skin care line, and e.l.f. Active, a range of sweat-resistant formulas.
e.l.f.’s launch pad has been active this year too, with 31 new SKUs rolling out in the first quarter alone. The emphasis continues to be on skin care as new products included Oil Control Primer Mist, Oil Control Blotting Powder, Pore Refining Regimen Kit, and Pore Refining Brush and Mask Tool. The brand says it continues to innovate across price points, too, launching five items sold at two dollars or less, including its top-selling Line and Define Eye Tape.
e.l.f. continues to improve its speed to market. According to sources, its average speed from initial idea to selling online in Q1 was 20 weeks, with the fastest launch in as few as 13 weeks. In addition, the company has also started working with its first US manufacturing partner, which it says brings additional capabilities in speed and innovation prototyping.
Oakland, CA elfcosmetics.com
Sales: $229 million.
e.l.f. beauty, whose mission is to make luxurious beauty accessible to all women, achieved a significant milestone in September 2016 when it took the company public through a successful IPO. The company’s on-trend assortment, Beautyscape program and Beauty Squad loyalty network, which increased to more than 190,000 members, contributed to 2016 sales growth of nearly 20% over 2015.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !