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Italy www.euroitalia.it Sales: $945 million Key Personnel Giovanni Sgariboldi, founder Major Products Fragrance and beauty products. Brands include Versace, Moschino, Missoni, Dsquared2 and Report fragrances and Naj Oleari Beauty New Products Moschino Toy 2 Bubble Gum, Versace Dylan Turquoise, Atkinsons (acquisition) Comments: Last August, Euroitalia completed the acquisition of Morris Profumi S.p.A., owner of the Atkinsons fragrances and I Coloniali bath and body brands. Sustainability is rising across the beauty business, even in fine fragrance. Euroitalia handles scents for Versace, and the fashion brand’s new Dylan Turquoise is a female fragrance made with 85% biodegradable ingredients. It is housed in plastic-free packaged using FSC-certified traceable and sustainable raw materials. But there’s no compromise on design; inspired by Versace’s design codes featuring motifs from Greek mythology, the flacon features blue frosted glass with pale gold details and an aluminum cap embossed with Versace’s signature Medusa head logo.
Italy www.euroitalia.it
Sales: $945 million
Last August, Euroitalia completed the acquisition of Morris Profumi S.p.A., owner of the Atkinsons fragrances and I Coloniali bath and body brands.
Sustainability is rising across the beauty business, even in fine fragrance. Euroitalia handles scents for Versace, and the fashion brand’s new Dylan Turquoise is a female fragrance made with 85% biodegradable ingredients. It is housed in plastic-free packaged using FSC-certified traceable and sustainable raw materials. But there’s no compromise on design; inspired by Versace’s design codes featuring motifs from Greek mythology, the flacon features blue frosted glass with pale gold details and an aluminum cap embossed with Versace’s signature Medusa head logo.
Sales: $956 million (estimated).
Euroitalia, a privately-owned Italian beauty house, celebrated its 40th anniversary in 2018. The firm, which works with high-profile fashion houses including Versace, Moschino and Missoni to craft and sell fragrances, has a presence in 140 countries. Approximately 92% of its revenues come from outside Italy, according to its own estimates.
Late last year, Euroitalia unveiled revamped Dsquared2 Wood fragrances for men and women. The company acquired the brand earlier in the year.
Sales: $940 million
EuroItalia’s sales rose 4.6% in 2017.
In September, EuroItalia held a party in Milan to celebrate the relaunch of its makeup brand, Naj Oleari.
This spring, the company signed a license agreement with fashion brand Dsquared2 for the production and distribution of its fragrances. The fashion house’s perfume stable includes men’s and women’s scents such as He Wood, She Wood, Potion, Wild and Want.
Sales: $880 million
Founded in 1978, Euroitalia is one of the biggest players in the Italian cosmetics licensing business. All products are manufactured in Italy, but 92% of them are exported to 140 countries around the world. The company is still controlled by the founder and his three sons. Euroitalia’s biggest markets are the US, United Arab Emirates, Russia and China, but founder Giovanni Sgariboldi said there’s been good recovery in European markets, especially the UK and Germany. At the same time, emerging countries, especially South Africa, are growing steadily.
At the 2017 Fifi Awards in New York City, Moschino Fresh Couture won Package of the Year for women’s fragrance. A few days, later, the same fragrance won the same award at the Fifi Award ceremony in Madrid. Judges can’t enough of the novel trigger spray presentation!
Also in June, Euroitalia launched Missoni Parfum Pour Homme, its first men’s scent in 20 years.
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