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Jersey City, NJ www.atlanticcoastmedia.com Sales: $190 million (estimated). Key Personnel: Thomas Shipley and Andrew Surwilo, co-founders and chief executive officers; John Ende, chief financial officer; Darek Hrynkiewicz, chief operating officer; Joel Goldsmith, senior vice president, retail sales; Steve Brita, vice president, e-commerce and digital strategy, Rick Weinstock, senior vice president, marketing and analytics. Major Products: Hydroxatone AM/PM Anti-Wrinkle Complex, Hydrolyze Advanced Under Eye Formula, Anti-Acne CC Cream, and Anti-Aging BB Cream. New Products: Hydroxatone Anti-Aging Lip Treatment, Hydroxatone Hydrolyze BB Eye Corrector, Keranique Amplifying Lift Spray, and Keranique Instant FX- Hair fibers. Comments: As one of the fastest growing companies that primarily supplies products to the baby boomer demographic, Atlantic Coast Media Group (ACMG) has been using social media to drive online and in-store sales. By working closely with retail partners, Ulta, Sephora and Nordstrom to promote in-store events, sales have soared upwards of 400% on event days due to social media activity. Its top product line, the Hydroxonate Anti-Aging Skincare brand, will add Hydroxatone Anti-Aging Lip Treatment and Hydroxatone Hydrolyze BB Eye Corrector this Fall and continue to establish their place as a leader in the anti-aging space. The new Anti-Aging Lip Treatment is a colorless, matte lip primer boasting immediate and long-term benefits for aged skin near and around the mouth. The treatment works from the inside out, and with multi-action plumping benefits that work to recreate a youthful convex lip shape while preventing lipstick and gloss from feathering. Hydroxatone’s other new-for-Fall product, Hydrolyze BB Eye Corrector, is available in two colors and features pigments that provide natural coverage to hide signs of fatigue and opens eyes. The Eye Corrector softens the look of fine lines and wrinkles and helps treat the look of sagging skin around the eyes. In April, Keranique—also owned by ACMG—released the results from clinical trials further proving the efficacy of the brand’s Regrowth Kit to treat female hair thinning, hair loss and aging hair. Today, it has become a top cosmetic brand to combat female hair loss in the beauty marketplace. ACMG is exploring celebrity partnerships, plans to continue leading the charge as an innovator in the anti-aging beauty market and, during the next five years, will expand into international markets.
Jersey City, NJ www.atlanticcoastmedia.com
Sales: $190 million (estimated).
As one of the fastest growing companies that primarily supplies products to the baby boomer demographic, Atlantic Coast Media Group (ACMG) has been using social media to drive online and in-store sales. By working closely with retail partners, Ulta, Sephora and Nordstrom to promote in-store events, sales have soared upwards of 400% on event days due to social media activity. Its top product line, the Hydroxonate Anti-Aging Skincare brand, will add Hydroxatone Anti-Aging Lip Treatment and Hydroxatone Hydrolyze BB Eye Corrector this Fall and continue to establish their place as a leader in the anti-aging space. The new Anti-Aging Lip Treatment is a colorless, matte lip primer boasting immediate and long-term benefits for aged skin near and around the mouth. The treatment works from the inside out, and with multi-action plumping benefits that work to recreate a youthful convex lip shape while preventing lipstick and gloss from feathering.
Hydroxatone’s other new-for-Fall product, Hydrolyze BB Eye Corrector, is available in two colors and features pigments that provide natural coverage to hide signs of fatigue and opens eyes. The Eye Corrector softens the look of fine lines and wrinkles and helps treat the look of sagging skin around the eyes.
In April, Keranique—also owned by ACMG—released the results from clinical trials further proving the efficacy of the brand’s Regrowth Kit to treat female hair thinning, hair loss and aging hair.
Today, it has become a top cosmetic brand to combat female hair loss in the beauty marketplace.
ACMG is exploring celebrity partnerships, plans to continue leading the charge as an innovator in the anti-aging beauty market and, during the next five years, will expand into international markets.
A Division of ACMG Jersey City, NJ 800.672.2259 www.atlanticcoastmedia.com Sales: $156 million.
Atlantic Coast Media Group (ACMG) has enjoyed an explosive triple-digit year-over-year growth and expansion during the past seven years, according to sources at the company.Its best-selling Hydroxatone Anti-Aging Skincare brand has many top direct response products including its Hydrolyze Advanced Under Eye Formula (for dark circles and bags), AM/PM Anti-Wrinkle Complex, Celtrixa Stretch Mark Treatment and the ever-increasing popularity of its 90 Second Wrinkle Reducer.
ACMG recently launched its Hydroxatone Anti-Aging BB Cream, which sold out on HSN.The company has also expanded its portfolio of beauty brands by creating and launching Keranique Hair Care (hair regrowth treatment for women) and its blockbuster skin care line Miracle Skin Transformer.
ACMG’s mainstay products continue to be top sellers due to the company’s innovative and extensive direct selling expertise in online, print, radio, television, and more recently, home shopping.Since inception, ACMG has aired billions of radio, television and print impressions.With its recent expansion into traditional retail (Sephora, Ulta, Macy’s, Lord & Taylor), ACMG bills itself as “the only true multi-channel, multi-brand marketer in the beauty industry today.”
Jersey City, NJ
201.942.3400
www.atlanticcoastmedia.com
Sales: $139 million
Sales:
$139 million.
In the past year, there has been enormous expansion at Atlantic Coast Media Group, maker of Hydroxatone. Seven new products were launched. The organization’s headcount rose from 276 to 411. New hires have included a new chief financial officer and three newly-created vice-president positions.
Hydroxatone debuted on the HSN television network in February 2011 and will be launching in Macy’s Summer 2011.
“February’s debut far exceeded our expectations, and we are thrilled by the response Hydroxatone received from HSN viewers, said Andrew Surwilo, chief executive officer of Hydroxatone. “We look forward to introducing more people to Hydroxatone during its next appearance on HSN.”
Hydroxatone is also the official skin care partner of the National Academy of Television Arts & Sciences for its News and Documentary Emmys, as well as for all upcoming 2011 NATAS events including the Daytime Emmys, Sports Emmys and Creative Emmys.
Hydroxatone sponsored the 2011 CEW Beauty Awards and was featured in many red carpet gift bags. Charitable causes sponsored by Hydroxatone during the past year have included the Special Olympics, Dress For Success, Hudson County Science Fair, North American Police Ski Championships and many others.
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