United Kingdom
www.mcbride.co.uk
Sales: $948 million

McBride is one of Europe’s leading manufacturers of household cleaning and laundry products and it holds a pole position in private label across the region. The firm also has a growing portfolio of its own brands, too, in a variety of household categories. These include:

• Surcare laundry products, which are focused on sensitive skin;
• Oven Pride, an oven cleaning system;
• Clean n Fresh, a value priced household cleaning range; and
• Hospec, a range of cleaning products for healthcare settings.

In business since 1927, McBride has more than 100 employees working in R&D across three different sites, and it operates 15 manufacturing factories in 10 countries. However, in early 2020, McBride announced plans to shutter its Barrow, UK site, one of its three laundry powder manufacturing locations, as more consumers move away from the format in favor of unit dose and liquids.

United Kingdom
www.mcbride.co.uk

Sales: $867 million.

Established in 1927, McBride boasts a strong heritage in private label products with development and manufacturing capabilities to customers in the UK, Continental Europe and Asia Pacific. It has 4,000 global employees with 1.2 billion units sold annually.

The group recently completed the acquisition of the entire share capital of Danlind, a supplier of auto dishwash and laundry products, based in Denmark. The product design won
the 2018 German Consumer Test Award for best product and immediately gained recognition in the German market.

The demand for dishwasher tablets continues to grow in the market, and McBride has invested more than £2 million in its Barrow facility to install a line which has the capability to produce more tablets.
For fiscal 2018, revenues rose 9.0% higher at £689.8 million ($867.2 million), with Danlind adding £48.4 million ($60.9 million) for the nine months following the acquisition.

In its half year 2019 report, McBride successfully completed the sale of the European Personal Care Liquids business following the disposal of its skin care business in the Czech Republic the previous year. The financial results of these businesses have been treated as discontinued operations in both the current and prior half-year statements. The remaining activities within the group are referred to as continuing operations.

For the half year ended Dec. 31, 2018, sales rose 10% to £369.2 million. Household underlying revenues rose 5.9% with good growth in key laundry and auto dishwash categories, according to the company.

United Kingdom
www.mcbride.co.uk

Sales: $908 million.

Private label company McBride, based in the UK, reported that revenues topped $900 million.

The company has acquired Danlind, a supplier of auto dishwash and laundry products based in Denmark. The deal gives McBride access to accelerated growth in the key strategic category of auto dishwash tablets, and will enable it to gain entry into growth segments where it is currently under-represented, according to company executives. Danlind, according to McBride, has a significant range of retail and contract customers along with a well-established position in the Nordic region and in the commercial laundry and dishwash markets.

McBride has spent the past few years transforming its business and it continues to make moves in that respect. Last month, for example, it announced plans to sell its European personal care liquids business to Royal Sanders Group for a cash consideration of about $1.54 million. The business includes two manufacturing sites (Bradford, UK and Ieper, Belgium) that supply customers with a range of personal hygiene, haircare and oral care products.

The company is also closing down an aerosol manufacturing site in Hull by next spring as it looks to restore the performance of its hard hit Group’s European Personal Care & Aerosols (PCA) business. As a result of this decision, and the absorption of certain volumes into its French aerosols operation, McBride said it expects its ongoing aerosols operation to break even a year from now.

Shutting down the Hull site could impact 117 jobs in a place where McBride has enjoyed a long history. In a press statement McBride said it “does not underestimate the effect of this proposal on our colleagues, their families and the wider community. We will now commence a process of collective consultation with employees’ representatives where the local management team, in close collaboration with HR, will discuss the proposal in greater detail, explore any alternative scenarios, and set out the support which would be available to any potentially affected colleagues.”

And let’s not forget a major looming issue for any company based in the UK—Brexit. In his statement within the group’s annual review, chairman John Coleman penned: “Exit from the EU has potential implications in a number of areas of McBride’s activities. These include chemical and other regulatory policies, tariffs, currency volatility and availability of staff. A number of colleagues at McBride have migrated to the UK from elsewhere in the EU for employment purposes and are valued members of the business. We urge Governments to quickly clarify the uncertainty over their right to remain in the UK and the timing of any changes to the current free market situation.”

United Kingdom
www.mcbride.co.uk
Sales: $1.2 billion

McBride is the No. 1 private label producer of household and personal care products in the UK, France, Italy and Poland, supplying more than 95% of Europe’s top 20 retailers (think Aldi, Tesco and Asa/WalMart to name just a few). Approximately 80% of the firm’s revenues come from its household care and 20% from personal care products and developing and emerging markets account for 11% of McBride Group’s revenues.

The company enjoys its leadership position in private label—it was the first to market with private label dual compartment laundry sachets—but McBride also has a growing roster of its own brands which include Suncare, Clean and Fresh, McBride Direct, Limelite and Ovenpride.

In its most recent fiscal year, McBride’s revenues slid 2%. Results have been impacted by its UK performance (down 10%), where discount branded promotional activity has been at “levels greater than previous years,” the company said. To combat this, McBride has embarked on a restructuring project within the UK designed to deliver a more adaptable business and reduce costs. The project remains “fully on track to deliver the annualized benefits of £12.0 million by June 30, 2016, with saving in the first half of year of £1.5 million,” McBride reported back in February.

At the end of 2014, McBride announced that Rik De Vos would take over as chief executive officer, replacing Chris Bull. De Vos, who was most recently global general manager for the flexible foam division of Recticel, has also had roles at ICI, Huntsman and Rohm & Haas.

United Kingdom
www.mcbride.co.uk
Sales: $1.2 billion

Although sales declined 6% last year, there were gains made in 2013. According to McBride Chairman Iain Napier, “Our progress in our developing and emerging markets, where our private label sales have grown 16% on a constant currency basis, has been encouraging.”

During the year, the R&D teams at McBride have continued to drive innovation resulting in several key consumer test wins, including Stiwa in Germany and Nordic Swan approvals for Scandinavia, together with a number of timely product launches across Europe in the second half of the year. These wins are the result of the successful work of the R&D and category teams and demonstrate our technical leadership position in a number of household and personal care categories, added Napier.

The company welcomed a new chief commercial officer, Martin Nederhoed, late last summer. Also, at press time, McBride named Chris Smith as chief finance officer.  He joins the company from API Group plc where he is currently the group finance director.

For the upcoming year, according to CEO Chris Bull, “Our principal objective for the current year is to exploit the opportunities available to us to drive private label growth in our core categories and accelerate the pace of growth, whilst taking action to become more competitive.’’

United Kingdom
www.mcbride.co.uk

Sales: $1.2 billion

Sales rose 1% for the year ended June 30, 2012, after McBride reported flat results in fiscal 2011. The results are less than stellar for a company that calls itself the largest private label maker in Europe—at a time when unemployment in Europe affects more than 10% of the population and folks are watching their euros and pounds more than ever.

Still, the company maintains that private label outperformed branded sales in the UK household category, while private label shares in France and Italy also climbed. Now the company is expanding into Central and Eastern Europe and Southeast Asia, as sales in developing and emerging markets rose 6% last year, led by a 23% gain in Poland and a 32% gain in Vietnam.

A year ago, McBride reorganized to eliminate divisional structures to create a leaner organization. During that time, the company identified three core growth categories (laundry liquids, machine dishwashing and specialist cleaners) as well as four categories that should provide longer-term growth opportunities (skin care, male grooming, mouthwash and non-aerosol air fresheners). To make the most of these opportunities, the company is focused around group commercial, operations and R&D functions. At the same time, the company is expanding its centers of excellence from four to eight, which will cover all of its household and personal care categories. These centers are focused on developing patent-protected technology and formula optimization.

For the six months ended Dec.  31, 2012, sales fell 11% to $611 million due, primarily, to a reduction in contract manufacturing. Private label sales rose 2% during the period. By region, sales in the UK fell 6% and sales in Western Europe dropped 17%. Sales in the rest of the world, however, jumped 22%.

United Kingdom
www.mcbride.co.uk

Sales: $1.2 billion

Sales were flat last year at Europe’s largest private label house. Household care accounted for 80% of sales, with personal care representing 20%. McBride’s brass proudly notes that they supply more than 95% of Europe’s top 20 retailers including Aldi, Auchan, Carrefour, Casino, Edeka, Leclerc, Metro, Rewe, J Sainsbury’s, Tesco and Asda/ Walmart. In fact, McBride is the No. 1 private label producer of household and personal care in UK, France, Italy and Poland.

Planet Clean Non-bio concentrated laundry liquid.

While sales fell in the UK and Western Europe, sales in Central and Eastern Europe jumped 18% to $222 million.

Having conquered much of Europe, then, McBride is setting its sights on Asia. Last year, the company acquired Fortlab in Malaysia and Newlane Cosmetics in Vietnam, and expanded McBride’s Zhongshan manufacturing capabilities in China. In addition, McBride opened a sales office in Australia.

The company’s core growth categories include liquid laundry detergents, automatic dishwashing detergents and hard surface cleaners. Now McBride has identified several new growth opportunities in male grooming, mouthwash, skin care and non-aerosol air care.

For the six months ended Dec. 31, 2011, sales rose 3% to nearly $674 million. Sales in the UK rose 3%, sales in Western Europe were up 4%, sales in Central and Eastern Europe gained 5%, but sales in Asia fell nearly 4%.

<< Back | Main Page | Next>>