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Japan
www.menard.co.jp
Sales: $700 million
Since its establishment in November 1959, Nippon Menard Cosmetic Co., Ltd., has involved itself in the concept of beauty, based on its corporate philosophy of “Seeking True Beauty.” The name Menard comes from the captivating goddess Maenad, who served the Greek god Dionysus (Bacchus in Latin), famous as the god of procreation and production, as well as the god of wine. Founder and current chairman Daisuke Nonogawa named the company himself.
In 1986, Menard launched its first whitening cosmetics with APM (a stable vitamin C derivative) and has been known as one of the pioneers of the whitening category. The company’s mainmotto is “With Love, Appreciation and Pride.”
Japan www.menard.co.jp Sales: $642 million
Menard launched its first whitening cosmetics with APM (a stable vitamin C derivative) in 1986 and has been known as one of the pioneers of the whitening category. Menard cosmetics enjoys a highly respected status in Japanese society as a leader in the cosmetics industry. The company’s main motto is “With Love, Appreciation and Pride.”
Menard’s products are sold under Embellir, Saranari, LS, Tsukika, Fairlucent, Colax ex and Beauness banners.
$521 million for the year ended March 31, 2008
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