El Segundo, CA
888.996.8723
www.murad.com

Sales: $130 million (estimated).

Last Fall, Murad celebrated the opening of the company’s first official stand-alone retail boutique. The 1,500 square-foot storefront, located in Los Angeles, serves as Murad’s global flagship retail location. Among the unique features is its guided skincare applications and skin health assessments designed to reflect Dr. Murad’s whole-person approach, and YouthCam Evaluations that use a high-definition camera and proprietary software to measure fine lines and wrinkles, hyperpigmentation and inflammation.

Key personnel changes included the appointment of Elizabeth Ashmun to chief marketing officer. She is responsible for driving brand growth and equity.

El Segundo, CA
888.996.8723
www.murad.com

Sales: $117 million (estimated).

Founded in 1989 by Dr. Howard Murad, a board certified dermatologist, trained pharmacist and Associate Clinical Professor of Medicine (Dermatology) at the Geffen School of Medicine, UCLA, Dr. Murad holds 18 patents and is considered a leading visionary in the fields of skin care and dermatology. The fast growth of the company has recently led it to commit a $35 million investment in brand new 45,000 square foot global headquarters in El Segundo, CA.

“We are excited to have signed the lease to our new custom-designed office space where we will be able to meet the needs of our growth plans as well as honor our commitment to provide our valued employees with a spectacular, creative work environment, which is being designed to fit our specific requirements,” said Richard Murad, general manager of Murad, Inc. “This is a testament to our confidence in the company, our brand and our dedication to continue to innovate and exceed the expectations of our customers.”

Last year, Murad rolled out two new acne products—Overnight Soothing Gel and Pore & Line Minimizing Hydrator. The Overnight Soothing gel works to reduce redness caused by acne, sun burn or skin sensitivity. Meanwhile, the Pore & Line Minimizing Hydrator provides hydration and helps heal breakouts by boosting collagen.

More recently Murad announced the launch of Renewing Cleansing Oil for face, eyes and lips, a cleansing oil developed to revitalize and purify the skin while locking in moisture. As part of Murad’s Resurgence line, the SKU uses a blend of natural botanical oils to remove impurities, irritants and makeup while restoring moisture to the skin. It is the first comprehensive skincare line developed to treat hormonally aging skin.

“We understand how difficult it can be to find a product that completely removes makeup and washes away surface impurities without leaving the skin stripped of its own natural oils,” said Jeff Murad, vice president of new product development. “We are confident that Renewing Cleansing Oil will satisfy the needs of our customers when it comes to gentle, yet effective cleansing.”
The formula contains a unique blend of natural oils that include grape seed, pomegranate seed, sunflower seed oils, olive fruit extract, sweet almond oil and jojoba and licorice extract.

El Segundo, CA
800.33.MURAD
www.murad.com
Sales: $110 million (estimated).

Murad is a privately held company, but it still crowed that 2011 revenue increased 8%, due to a 25% gain in international sales. The end result was the eighth consecutive year of record-breaking sales, according to sources at the company.

This year brought a personnel switch, as Murad Inc. welcomed Beverly Parsons as chief operating officer to oversee the operations and information technology departments. She joined the company from Guthy-Renker, where she spent 15 years in various operations functions.

In 2012, Murad Inc. was named the official skin care partner of the Los Angeles Dodgers. Under terms of the agreement, Murad provides skin care tips and sun protection advice along with product to both the ballplayers and their fans with special giveaways and promotions during all daytime home games throughout the 2012 regular season.

“As an avid Dodger fan, it is a privilege to partner with this legendary baseball team to provide education on ways to protect against sun damage, and the importance of health and wellness, both internally and externally,” said Dr. Howard Murad. “Many people view skin care as simply cosmetic. My hope is that through this partnership, we will be able to further change the way people view skincare, helping fans to realize that your skin really is an overall reflection of the state of your health and that sun protection is an essential component of maintaining a healthy lifestyle.”

This summer, Murad will launch MuraSol Antioxidant Defense, an advanced sun care technology.

El Segundo, CA

310.726.3300

Website: www.murad.com

Sales: $106 million

Sales:

$106 million (estimated).

Hydro-Dynamic Ultimate Moisture from Murad.

According to company officials, Murad’s sales rose 11% in 2010, although this privately held firm founded by medical skin care guru Dr. Howard Murad won’t divulge exact numbers.

In addition to the impressive growth recorded over the past year, the company said it has retained its position as the top doctor skin care brand at leading beauty retailers Sephora and Ulta.

“Two thousand ten was another incredible year for the Murad brand; not only in sales but through line extensions, new consumer sub brand launches, partnerships with leading beauty organizations, and the launch of Dr. Murad’s latest book, ‘The Water Secret,’” said Richard Murad, general manager of Murad, Inc. “With numerous innovative product launches on the horizon, Murad continues to be at the forefront of the skin care and beauty industries. We have no doubt that 2011 will mark yet another record setting year in our company history.”

Murad has racked up a number of honors from consumer publications. For example, seven products were granted the Good Housekeeping Seal of Approval, including Oil Control Mattifier SPF 15, Anti-Aging Moisturizer SPF 20 PA, Acne & Wrinkle Reducer, Renewing Eye Cream, Hydro-Dynamic Ultimate Moisture, Hybrids Skin Perfecting Primer-Matte Finish and T-Zone Pore Refining Gel. In addition, Shape named Active Radiance Serum the “Best Doctor Brand Serum,” and in Self’s Healthy Beauty Awards, Murad’s Pomegranate Exfoliating Mask was named best mask for 2010.

Through its partnership with Massage Envy, Murad opened 300 new doors, including 20 on US military bases.

Product wise, the company recently rolled out three new Hybrids, billed as “a luxurious and opulent blend of quality cosmetics and advanced skin treatment technologies.” Based on the “Science of Cellular Water,” Dr. Murad’s proprietary system for optimizing cellular health and youthful beauty, the new SKUs include Skin Perfecting Primer Acne and Shine Control, Absolute Bronzing Boost SPF 15 | PA and Soothing Skin, Lip and Cuticle Care.

“Hybrids is the next generation of advanced Murad skin care products, offering a dual approach to skin care that treats skin concerns while helping to conceal flaws,” noted Jeff Murad, vice president of product development.

In June, Murad Inc. formed The Murad Family Foundation to enhance the lives of children, veterans and deserving individuals through health care, education, creative arts appreciation, environmental protection and economic relief. Headed by Hilarie Murad, in its first year, the foundation will continue to support programs like Big Brothers and Big Sisters, the Waner Children’s Vascular Anomaly Foundation and the Murad After-School Program located in Redondo Beach, CA. It will also support local schools and provide relief aid for individuals affected by natural disasters globally and encourage environmental protection through support of the Manhattan Beach Roundhouse, Center for Aquatic Education and the Heal the Bay Aquarium. In early 2010, Murad Inc.’s University for Inclusive Health entered into an ongoing partnership with Fashion Institute of Design and Merchandising to develop a new wellness and spa course offered under its Beauty Industry Merchandising & Marketing major. The course was created to help students build a foundational understanding of the role that an inclusive approach to health can have in their future careers in the beauty, spa and wellness industries.