What are you searching for?

Sign in

Newell

brand-profile-thumb

Company Headquarters

Driving Directions
View website

Brand Description

  Hoboken, NJ www.newellbrands.com Sales: $642 million (estimated) for home fragrances Corporate sales: $9.3 billion Key personnel Ravi Saligram, president and chief executive officer; Christopher Peterson, chief financial officer and president, business operations; Bradford Turner, chief legal and administrative officer; Steve Parsons, chief human resources officer; Samantha Charleston, senior vice president, talent and culture; Michael Geller, president, e-commerce and digital; Daily Gist, vice president, research and development; Anna Whitton, vice president of marketing; Dan Gustafson, chief information officer; Lisa McCarthy, president, home fragrance

Yankee Candle rolled out its new Signature Collection in early 2021 with completely redesigned modern vessels and 10 new, exclusive fragrances, alongside more than 30 tried-and-true favorites.
Major products Chesapeake Bay, WoodWick and Yankee Candle home fragrance brands New Products Yankee Candle Signature Collection; Woodwick Melon Blossom, Seaside Neroli, Shoreline Trilogy and Whipped Matcha scents Comments: Corporate sales fell 3.4% last year. Home fragrance sales fell due to the temporary closure of all North American Yankee Candle retail stores. Stores didn’t reopen until the third quarter. In addition, the company suffered from supply chain disruptions due to the temporary closure of its manufacturing facility in Massachusetts. The company also suffered from the temporary closure of certain third-party retail stores in the first half of 2020. Finally, home fragrance sales were negatively impacted by the permanent closure of 77 underperforming Yankee Candle stores. First quarter corporate sales rebounded 21.3% to $2.3 billion and company executives forecast core sales growth of 5-7% for the full year. The home solutions segment, which includes home fragrance, reported a sales gain of nearly 34%. For 2021, Yankee Candle rolled out its new Signature Collection with completely redesigned modern vessels and 10 new, collection-exclusive fragrances, alongside more than 30 tried-and-true favorites. “Working alongside trend and fragrance experts, we developed the collection to reflect what our new and longtime customers are looking for when selecting candles for their home,” said Anna Whitton, VP of marketing for Yankee Candle Company. “The sleek, new vessels, available in multiple sizes, offer beautiful designs and a wide variety of fragrance options to help create everyday moments that are worth savoring.” The Signature Collection has premium soy-wax blends and double cotton wicks, creating a cleaner burn and strong, long-lasting scent.

Brands

BRANDS
MARKETS
    No Brand Found for this Company.

Key Personnel

NAME
JOB TITLE
  • Ravi Saligram
    President and Chief Executive Officer
  • Bradford Turner
    Chief Legal and Administrative Officer
  • Steve Parsons
    Chief Human Resources Officer
  • Samantha Charleston
    Senior Vice President, Talent and Culture
  • Michael Geller
    President, E-commerce and Digital
  • Daily Gist
    Vice President, Research and Development
  • Anna Whitton
    Vice President of Marketing
  • Dan Gustafson
    Chief Information Officer
  • Lisa McCarthy
    President, Home Fragrance

Yearly results

Sales: 642 Million

 

Hoboken, NJ
www.newellbrands.com

Sales: $642 million (estimated) for home fragrances

Corporate sales: $9.3 billion


Yankee Candle rolled out its new Signature Collection in early 2021 with completely redesigned modern vessels and 10 new, exclusive fragrances, alongside more than 30 tried-and-true favorites.

Corporate sales fell 3.4% last year. Home fragrance sales fell due to the temporary closure of all North American Yankee Candle retail stores. Stores didn’t reopen until the third quarter. In addition, the company suffered from supply chain disruptions due to the temporary closure of its manufacturing facility in Massachusetts. The company also suffered from the temporary closure of certain third-party retail stores in the first half of 2020. Finally, home fragrance sales were negatively impacted by the permanent closure of 77 underperforming Yankee Candle stores.

First quarter corporate sales rebounded 21.3% to $2.3 billion and company executives forecast core sales growth of 5-7% for the full year. The home solutions segment, which includes home fragrance, reported a sales gain of nearly 34%.

For 2021, Yankee Candle rolled out its new Signature Collection with completely redesigned modern vessels and 10 new, collection-exclusive fragrances, alongside more than 30 tried-and-true favorites.

“Working alongside trend and fragrance experts, we developed the collection to reflect what our new and longtime customers are looking for when selecting candles for their home,” said Anna Whitton, VP of marketing for Yankee Candle Company. “The sleek, new vessels, available in multiple sizes, offer beautiful designs and a wide variety of fragrance options to help create everyday moments that are worth savoring.”

The Signature Collection has premium soy-wax blends and double cotton wicks, creating a cleaner burn and strong, long-lasting scent.

Sales: 860 Million

 

Rye, NY
561.912.4100
www.jarden.com

Sales: $860 million (estimated) for candle and home fragrance products. Corporate sales: $16 billion.

Yankee Candle’s sales rose an estimated 2% last year. In December, Jarden and Newell Rubbermaid announced an agreement to combine the two companies and create a $16 billion consumer goods company called Newell Brands. The deal closed earlier this year. It’s all about enhancing scale, in key geographies, in key channels and with key retailers, according to company executives. Yankee Candle has been folded into the branded consumables business of Newell Brands, a unit that includes such well-known names as Ball food preservation products, Pine Mountain fire logs and First Alert smoke alarms.

 

Related Content