Provo, UT
www.nuskin.com
Sales: $1.6 billion

Sales: $1.6 billion for personal care products. Corporate sales: $2.6 billion.

Nu Skin Enterprises focuses its efforts around innovative consumer products, product manufacturing and automated controlled environment agriculture technology. The company is celebrating its 35th anniversary this year and has an innovative portfolio of beauty devices. AgeLocLumiSpa has been the newest addition, and the company recently reached the milestone of more than two million units sold in just 18 months.

In February, Nu Skin announced plans to open in Peru, expanding the company’s presence in Latin America. Operations there began on March 7, 2019, with a grand opening event in Lima.
“For 35 years, Nu Skin has grown around the world by providing customers innovative products deeply rooted in science and technology and building a strong partnership with our sales leaders to help them succeed with a rewarding business opportunity. Providing our empowering products and opportunity to the people of Peru is the latest milestone in our growth initiatives and an exciting new chapter of Nu Skin’s global operations,” said Ryan Napierski, president.

This year, the company shared its long-term strategy for consistently sourcing pure, safe and effective ingredients for use in its products. In order to achieve this, Nu Skin plans to build on its investment in controlled environment agriculture (CEA) technologies to develop sustainable ingredients that are traceable from seed to solution. Nu Skin’s initial CEA investment has been centered around the acquisition of Groviv, which develops automated, climate-smart agriculture systems that use a fraction of the water and land required in traditional farming without the use of herbicides and pesticides.
In March, Nu Skin launched AgeLoc LumiSpa Accent and AgeLoc LumiSpa IdealEyes, a new targeted treatment clinically proven to improve the appearance of skin around the eyes. This is the latest addition to the company’s line of science-driven beauty devices.

For the fourth year in a row, Nu Skin was recognized as one of the best places to work by Direct Selling News and the company was ranked No. 7 on the DSN Global 100 list of top revenue-generating direct selling companies. Nu Skin was also ranked the world’s No. 1 at-home beauty device system brand for 2017 and 2018 by Euromonitor International Ltd.

For the first-quarter of 2019, the company reported $623.6 million in revenue. CEO Ritch Wood said, “We are encouraged by the positive start to the year, which began with a strong first quarter highlighted by 7% local-currency growth. We were particularly pleased with local-currency revenue growth in nearly all our reporting segments, highlighted by 12% growth in Mainland China and 5% growth in Southeast Asia, or 6% and 2% on a reported basis, respectively. We continue to focus our global efforts on expanding our customer base through our Nu Skin growth strategy, which helped to drive a 10% increase in customers during the quarter.”

Nu Skin celebrated its 35th anniversary in June with humanitarian efforts in more than 20 countries as a part of the company’s annual Force for Good Day. On this day, employees and families at Nu Skin’s global headquarters provide service in local libraries, schools, parks, recycling centers and nonprofit organizations.

Provo, UT
www.nuskin.com

Sales: $1.4 billion for personal care products. Corporate sales: $2.2 billion.

Corporate sales rose 3% last year, driven by a 17.5% sales gain in Mainland China, the company’s biggest market. Elsewhere, sales in South Korea fell 12.6% to $361.6 million, and sales in the Americas rose 14.7% to $317.3 million.

A year ago, Nu Skin presented posters at the American Academy of Dermatology, the Society for Investigative Dermatology and other venues highlighting its scientific research into skin care devices. All that work paid off early in 2018, with the January launch of LumiSpa, which is billed as the first-of-its-kind, dual-action skin care device that treats and cleanses the skin. LumiSpa simultaneously delivers a skin-perfecting treatment and superior cleansing benefits to reveal smoother, softer skin after just one use. Nu Skin says customers can now be confident that their skin is clean, radiant and always ready for the perfect selfie or spontaneous photo moment.

“The convenience and immediate results of ageLOC LumiSpa make it ideal for today’s busy consumer,” said CEO Ritch Wood. “With its unique ability to treat and cleanse the skin, LumiSpa is a great addition to our family of innovative skin care devices. We have seen great enthusiasm from our sales leaders during our limited launch, and we are anxious to begin making this product fully available for purchase around the world.”

According to Nu Skin, the patent-pending, counter-rotating device purifies pores by removing dirt, oil, makeup, pollutants and toxins while delivering seven skin benefits that intensify with continued use, including softness, purified skin, reduced pore appearance, smoothness, radiance, refreshed skin and improved appearance of volume and density.

For the first quarter, sales jumped 24% to $616 million, led by a 32% jump in Mainland China, which is Nu Skin’s biggest market. The company expects 2018 sales to rise 7-9% to $2.44-2.49 billion.

Provo, UT
www.NuSkin.com

Sales: $1.3 billion for personal care products.

Corporate sales: $2.2 billion.

AgeLOC is an ageless revenue stream for Nu Skin Enterprises. The skin care brand accounted for 29% of corporate sales and 49% of Nu Skin brand sales last year. The other major brand in the company’s skin care lineup is Epoch, which features botanical ingredients derived from renewable sources. Last year, China accounted for 37% of sales, followed by North Asia (30%), South Asia/Pacific (13%), Americas (13%) and EMEA (7%). In fact, 91% of revenue comes from outside the US. At the end of 2016, Nu Skin had approximately 988,000 people who purchased products directly from the company during the past three months.

After 13 years at the helm, Truman Hunt gave way to Ritch Wood as CEO. Prior to this promotion, Wood had been chief financial officer. In other moves, Ryan Napierski was appointed president. Mark H. Lawrence was appointed chief financial officer, effective March 27. Hunt will continue to serve at Nu Skin, this time as vice chairman of the board.

“Mark brings a wealth of leadership experience and an in-depth knowledge of finance and operations that will provide strength to Nu Skin and our senior management team,” said Wood. “In addition, his extensive experience in leadership positions at multiple publicly traded companies provides Mark a strong foundation to understand and leverage the opportunities ahead for our company. We believe he will play a key role in moving Nu Skin toward our short- and long-term strategic goals.”

This fall, Nu Skin will introduce AgeLOC LumiSpa treatments and device. The company hopes the launch can mirror the success of AgeLOC Me and AgeLOC Youth, which debuted in late 2015 and generated sales of more than $500 million through 2016. According to Nu Skin, AgeLOC Me delivers a customized regimen of powerful anti-aging moisturizers and serums from almost 2,000 possible combinations in a simple-to-use, at-home beauty device.

“With the launch of AgeLOC Me, we’re addressing the convergence of two important trends—the growing consumer demand for personalization as well as the growth in anti-aging skin care and home beauty devices,” said Dr. Joseph Chang, chief scientific officer, Nu Skin Enterprises, Inc. “We’re thrilled to offer such a unique product that provides an individualized experience all within one smart device.”

NuSkin said it the expects ageLOC LumiSpa skin renewal and deep-cleansing device will generate about $100 million in sales.

The launch of AgeLOC Me provided a lift to Q1 2017 results; sales rose 6% to nearly $500 million.

“We are pleased to deliver strong first-quarter results, which demonstrates the progress we made executing on our strategic priorities to increase customer trial and acquisition,” said Ritch Wood, chief executive officer. “Our quarterly results reflect solid growth in Mainland China, South Asia/Pacific and EMEA. Our expanding social selling efforts and the continued rollout of ageLOC Me and ageLOC Youth contributed to our strong revenue during the quarter, positioning us to deliver solid performance for 2017.”

Provo, UT
801.345.1000
www.nuskin.com

Sales: $1.3 billion. Corporate sales: $2.2 billion.

As China goes, so goes Nu Skin. A couple of years ago, the company became embroiled in a dispute with the Chinese government over charges that it operated a pyramid scheme. More recently, Nu Skin has suffered from declining sales and fewer distributors. As a result corporate and personal care sales both fell more than 12% last year. AgeLOC skin care products accounted for 25% of total revenue and 41% of Nu Skin product category sales in 2015.

By region, Greater China accounted for 34% of sales, followed by North Asia (31%), Americas (15%) South Asia/Pacific (14%) and EMEA (6%).

The decline continued into 2016, as Q1 corporate sales fell 13% to about $478 million. Sales fell in all regions, but the steepest decline came in the Americas, where sales dropped more than 17% in the quarter.

The results were in-line with company expectations, but CEO Truman Hunt is optimistic that new product introductions (AgeLOC Me and AgeLOC Youth) will help right the ship.
New AgeLOC Me combines the latest skin care technology with a smart delivery device for a personalized daily skin care regimen. According to Nu Skin, the smart device dispenses a customized regimen of anti-aging product based on a skin care self-assessment. The app-based assessment takes into account skin care needs, environmental factors and personal preferences to determine a customer’s specific set of products from almost 2,000 combinations.

Each day and night regimen is precisely dispensed to save time, reduce complexity and track usage for efficient application and effective results. Initial consumer studies indicate more than 90% of users found AgeLOC Me made their daily skin care regimen more convenient and that it made sticking to a skin care routine easier.

Last month, Nu Skin rolled out AgeLOC Youth, a supplement said to maintain and support the internal activity of the body’s aging defense mechanisms by “positively modulating gene expression, helping individuals to live young.”

“The development of AgeLOC Youth brings together our latest research and understanding of the relationship between aging defense mechanisms, gene expression and nutrition,” said Dr. Joseph Chang, chief scientific officer at Nu Skin Enterprises. “As we increased our understanding of gene expression in aging, we were able to select a unique combination of ingredients that positively impacted the body’s ability to resist aging.”

The AgeLOC Youth formula contains purple corn extract, alpha lipoic acid, CoQ10, citrus bioflavonoids, resveratrol and vitamin K2, among other ingredients.

Nu Skin maintains that AgeLOC Youth is a foundational product that supports structures and functions throughout the body by supporting DNA integrity, systemic cytokine responses and antioxidant protection while promoting healthy brain, eyes, heart, skin, immune function, bones, joints, lipid metabolism and physical performance.

Provo, UT
801.345.1000
www.nuskin.com

Sales: $1.5 billion. Corporate sales: $2.5 billion.

NuSkin marked its 30th anniversary last year, but there wasn’t much to celebrate. Corporate sales fell 19% and personal care product sales dropped nearly 5%, as the result of Forex and troubles with China, the latter of which led to a dropoff in sales leaders (-39%) and active representatives (-10%). The good news is that Nu Skin’s business in Mainland China stabilized in the second half, as the company revamped its business model to conform to local laws and regulations.

By region, Greater China accounted for 37% of sales, followed by North Asia (30%), Americas (13%), South Asia/Pacific (13%) and Europe, Middle East and Africa (7%). Overall, Nu Skin sells its products in 53 countries. Approximately 91% of 2014 revenues came from outside of the US, and Mainland China was Nu Skin’s biggest revenue market, accounting for approximately 26% of the company’s revenue. Sales in Mainland China fell 33% last year to $675 million, while sales in Hong Kong and Taiwan dropped 24% to $273 million. Overall, 2014 sales in Greater China declined 30% to $948 million. In North Asia, sales in Korea declined less than 1% to $467 million, but sales in Japan fell 22% to $315 million, which the company attributed to a weaker yen.

Elsewhere, sales in the Americas fell 11% to $329 million. Sales in the US and Canada decreased 12% to $272 million and Latin America revenues decreased 4% to $56 million. The company blamed Forex for an 18% decline that was partially offset. Still, sales leaders and actives in the region declined 10% and 4%, respectively. Sales in EMEA fell 7% to $180 million. While Forex played a role in every region, Nu Skin noted that 2014 faced tough comps, as 2013 results were helped along by limited time offers on AgeLOC.

AgeLOC is the company’s biggest brand, accounting for 28% of corporate sales and 46% of personal care sales.

A new year, however, was filled with many of the same old problems, as poor results in Asia continued to drag revenues. First quarter sales fell 19% to $671 million, and net income slid 33% to $36 million.

Provo, UT
801.345.1000
www.nuskin.com

Sales: $1.6 billion. Corporate sales: $3.1 billion. Net income: $364 million.

Sometimes, everything works out. That’s what happened for Nu Skin during the past year, as regulatory troubles in China, its biggest market, threatened to derail the company’s long-time success story. Earlier this year, Nu Skin China voluntarily suspended operations to cooperate with authorities after an article in the People’s Daily accused the company of operating a “suspected pyramid scheme.”

As a result of the article, Nu Skin’s stock price plunged, and Wall Street watchers speculated about the company’s long-term viability. But after an investigation, Nu Skin agreed to pay a fine and got back to business on May 1.

With the Chinese controversy behind it, Nu Skin is ready to soar. The company’s first quarter 2014 sales jumped 24% to $671 million.

“We are pleased to report record first-quarter results, generating year-over-year growth in all five of our regions,” said Truman Hunt, president and chief executive officer. “Our results are particularly encouraging given the business disruption we experienced in China during the first quarter, as well as currency headwinds we faced in many markets. With respect to China, our team took aggressive, proactive steps to address media and regulatory concerns in a timely manner. While these first-quarter events in China will have a negative impact on 2014 results, we are now focused on generating sustainable, long-term growth.”

By region, Greater China’s first-quarter revenue increased 63% to $278.9 million. The sales leader count in the region improved 41%, while the number of active reps increased 17% compared to the prior year. Revenue in North Asia increased 5% to $195.5 million. South Korea generated local-currency revenue growth of 38% while Japan local-currency revenue declined 14%. The number of sales leaders in the region was up 7% and the number of actives improved 11%. Revenue in the Americas improved 6% to $79.9 million. The number of sales leaders in the region improved 17% and the number of actives improved 10% compared to the prior year. Revenue in South Asia/Pacific increased 6% to $71.2 million. The region’s first-quarter sales leaders improved 27% while actives increased 17% compared to the same period in 2013. Revenues in Europe, Middle East and Africa rose 9% to $45.6 million. Sales leaders and actives increased 5% and 3%, respectively.

Great stuff, especially coming off a banner 2013. Last year, sales jumped 49% to more than $3.1 billion. As in prior years, Greater China led the way, with sales  more than doubling to over $1.3 billion. Still, every region reported an increase in sales. North Asia rose nearly 11% to $869 million; South Asia/Pacific rose 15% to nearly $379 million; Americas jumped nearly 30% to $370 million and Europe improved nearly 7% to $195 million.

To keep growing in Asia, in April Nu Skin opened an Innovation Park in Shanghai that serves as the regional headquarters for the Greater China region. The site includes a world-class anti-aging research and development laboratories, as well as manufacturing facilities, modern meeting spaces and green areas. It is located in the heart of Shanghai’s Fengxian District on 9.4 acres and encompasses more than 365,000 square feet. The Innovation Park features three buildings: a headquarters that houses employees, a product development production and distribution center, and a vision hall that includes a 230-seat auditorium.

While so much news about Nu Skin revolves around China and the rest of Asia, the company continues to expand in its home base in Utah. In October, Nu Skin opened its new Innovation Center and expanded US headquarters. The company has invested more than $100 million in the new corporate facilities.

The expanded US headquarters campus includes more than 300,000 total square feet that features five research laboratories, a state-of-the-art data center, environmentally friendly design, and modern office and meeting spaces. At the heart is Nu Skin’s Center for Anti-aging Research, which will be the company’s global center for innovation and scientific discovery. The new research facilities will be instrumental in the development and evaluation of Nu Skin products.

“These new facilities reflect our investment in our future and our commitment to advancing Nu Skin’s long-term growth potential,” said Ritch Wood, chief financial officer. “We continue to foster a culture of innovation, providing a steady stream of state-of-the-art anti-aging solutions and a continually attractive business opportunity for our sales leaders. These new facilities also reflect the hard work and dedication of the entire Nu Skin family and our vision to become the leading direct selling company in the world.”
Last month, Nu Skin CEO Truman Hunt was elected chairman of the US Direct Selling Association.

Provo, UT
801.345.1000
www.nuskin.com

Sales: $1.1 billion for personal care products. Corporate sales: $2.1 billion. Net income: $59.2 million.

The good times just keep rolling along for Nu Skin. Corporate sales surged 24% last year driven, in large part, by the success of the AgeLOC franchise, which contributed more than $800 million in sales—just a few years after it debuted in 2008. Last year, the company focused on the international rollout of AgeLOC Body Spa and AgeLOC R2. Both were very well received, according to management, generating sales of $255 million.

By region, Japan accounted for 27% of corporate sales, followed by Greater China (20%), South Korea (16%), South Asia/Pacific and Americas (14% each) and Europe, Middle East and Africa (9%). China led the way, as sales surged 65% in 2012. Nearly 90% of Nu Skin’s revenue comes from outside the US. Underscoring the growing reach of Nu Skin is that fact that regional headquarters are getting set up in Shangai and a new innovation center is opening in Provo, UT.

Sales in North Asia (Japan and Korea) rose 6% last year to almost $795 million, thanks to demand for AgeLOC Galvanic Body Spa and the launch of Age LOC R2 in Japan. Sales in Greater China jumped 67% to almost $571 million, as Chinese were drawn to the Nu Skin business opportunity. Sales in South Asia/Pacific increased 40%.

Sales in the Americas rose 15% to nearly $290 million, helped along by the launch of AgeLOC True Face Essence Ultra.

Europe, Middle East and Africa reported a 14% increase in sales to $185 million, as consumers responded to the launch of AgeLOC Galvanic Body Spa and other products.

During the year, the global number of sales leaders and active representatives rose 24% and 11%, respectively. Looking ahead, company executives increased their full-year 2013 revenue guidance by $50 million to $2.30 to $2.35 billion.

“We believe 2013 will be another record year as we launch a new wave of compelling anti-aging products and project strong performances around the world,” said CEO Truman Hunt.

The UT-based firm is off to a good start in 2013 as first quarter sales soared 19% to a record $550 million as results in China and the Americas provided a lift. Although sales were up just 3% in North Asia, sales in China soared 90% to more than $175 million and sales in the Americas increased 15% to more than 76 million, led by a 7% rise in US results.

Looking even further ahead, to 2014 and beyond, Nu Skin will roll out TR 90 next year and the company expects its sales to top $100 million. Nu Skin executives added that the R&D department is making “steady progress” toward the launch of two anti-aging products in 2015.

The company expects corporate sales to top $5 billion by 2020.

Provo, UT
801.345.1000
www.nuskin.com
Sales: $964 million for personal care products.
Corporate sales: $1.7 billion. Net income: $153 million.

Corporate sales rose 13% last year—nearly half of it was credited to positive currency fluctuation. Net income increased nearly 13% too. By region, North Asia accounted for 43% of sales, followed by Greater China (20%), Americas (14%), South Asia/Pacific (14%) and Europe (9%).
Approximately 88% of 2011 revenue came from markets outside the US.Sales of Nu Skin products accounted for 55% of corporate sales.

Nu Skin credited the sales gains to the success of its ageLOC anti-aging products, healthy distributor sponsoring and retention and continued growth in emerging markets, including China, South Asia and South Korea.For example, sales in Korea jumped 30% to nearly $280 million and sales in China soared 67% to more than $152 million. Still, Japan remains Nu Skin’s biggest market, accounting for 27% of sales last year.

Global personal care sales rose more than 5%. Japan accounted for nearly 50% of sales, followed by South Korea, the US and China. New products continue to bolster sales. Nu Skin sold a $100 million worth of ageLOC R2 and Body Galvanic Spa when they were launched during the 2011 Global Convention.

To remain up-to-date on anti-aging issues, Nu Skin acquired LifeGen Technologies for an undisclosed amount. LifeGen has genetic database that is based on more than 30 years of anti-aging genetic research.

As of Dec. 31, 2011, Nu Skin had aglobal network of more than 850,000 active independent distributors.

The company reported record results for the first quarter of 2012, as sales rose 17% to $462 million.
“Following a record year, we continued to generate great momentum in the first quarter as a result of the positive response to our ageLOC product launches and healthy trends in each of our regions,” said Truman Hunt, president and chief executive officer. “New product roll outs helped boost revenue trends in the Americas, North Asia and Europe, as reflected by strong executive distributor growth of 11%.”

Emerging markets also performed well in the first quarter. The Greater China region posted a 35% increase. And in May, Nu Skin announced that it has experienced a record-setting response to its ageLoc launches in the Greater China and South Asia regions. The regions are the latest geographies to initiate orders of the company’s ageLoc R2and ageLoc Galvanic Body Spa and its related skin care products.

“On the heels of a record first quarter, we are pleased to report today that the Greater China and South Asia regions have received approximately $150 million of orders for our new ageLoc products,” said Hunt. “The products will be delivered in connection with upcoming regional events taking place in the second and third quarters. These latest, record-breaking introductions are not only a testament to the strength of our exclusive, super-class of ageLoc products, but further demonstration of the high-caliber and talented sales leaders we have in these regions, as well as throughout the world.”