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North Hollywood, CA 818.759.2400 www.opi.com Sales: $200 million Sales: $200 million (estimated), with retail sales estimated near $500 million Key Personnel: George Schaeffer, president and chief executive officer; Suzi Weiss-Fischmann, executive vice president and artistic director; Eric Schwartz, chief operating officer and general counsel; William Halfacre, executive vice president, sales and marketing. Major Products: Nail lacquers as well as hand and nail treatments New Products: Alice in Wonderland and Shrek Collections Comments: In 1981, Hungarian emigrant George Schaeffer purchased a dental supply business called Odontorium Products Inc. In 1989, that company started marketing nail lacquers, changing the world of polish forever by taking a colorful, quirky and fashion-forward approach. In its most recently completed fiscal year, sales rose 6% with retail sales topping $500 million. But OPI isn’t about the numbers, so to speak. As fans will attest, OPI’s product names are as fun as its hues (think I’m Not Really a Waitress, Holy Pink Pagoda or Ogre-The-Top-Blue, a shade from its new Shrek range). “Before we came along, nail polish was just a number,” said Suzi Weiss-Fischmann, executive vice president and artistic director, who names each and every color.
North Hollywood, CA 818.759.2400 www.opi.com Sales: $200 million
Sales: $200 million (estimated), with retail sales estimated near $500 million
In 1981, Hungarian emigrant George Schaeffer purchased a dental supply business called Odontorium Products Inc. In 1989, that company started marketing nail lacquers, changing the world of polish forever by taking a colorful, quirky and fashion-forward approach.
In its most recently completed fiscal year, sales rose 6% with retail sales topping $500 million. But OPI isn’t about the numbers, so to speak. As fans will attest, OPI’s product names are as fun as its hues (think I’m Not Really a Waitress, Holy Pink Pagoda or Ogre-The-Top-Blue, a shade from its new Shrek range).
“Before we came along, nail polish was just a number,” said Suzi Weiss-Fischmann, executive vice president and artistic director, who names each and every color.
Sales: $410 million (estimated).
OPI is celebrating its 20th anniversary this year. The biggest news during the past year was the opening of ROB|B, its first salon, which offers facials, massage treatments,manicures and pedicures in more than 200 shades.
The two-story salon has six semi-private manicure stations, two pedicure stations, private VIP rooms for massages and facials and a rooftop patio for private parties.
The salon is under the direction of Robbie Schaeffer, the son of OPI founder George Schaeffer and the nephew of the company’s artistic director, Suzi Weiss-Fischmann.
$400 million.
OPI’s Russian Navy nail lacquer was a cult favorite in 2007. The metallic deep-sea indigo polish was part of the Russian Collection that debuted for Holiday 2007.
Next on deck for the nail lacquer industry leader is La Collection de France, a palette of richly-saturated shades of purple-blue, peacock green, burgundy, ruby red, deep brown and black, accented with mustard yellow, burnt orange and cobalt.
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