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Stamford, CT Sales: $674 million (est.) Key Personnel: Pete Columbia, CEO Major Products: Wellness, hair care, beauty, cosmetics, fragrance, bath & body, and salon professional. Brands include Dr. Teal’s, Cantu Beauty, Eylure, Elegant Touch, Salon System, Body Fantasies, Bodman, Bodycology, Calgon and Me! Bath New Products: Bath—Dr Teal’s Performance Bath Collection, Skin Therapy Collagen Bath collection, Aromatherapy collection, Superfood Bath collection, Menstrual Relief collection. Body—Dr Teal’s Black Elderberry, Vitamin D & Essential Oils Body Lotion, Moisturizing Hand Soaps, Shea Sugar Scrubs. Skin care—Coconut Water Toner Witch Hazel Facial Toner with Hyaluronic Acid. Hair—Cantu Avocado Hydrating Refresher Spray, Avocado Hydrating Oil Olixir, Avocado Hydrating Hair Mask, Avocado Hydrating Hair Milk, Avocado Hydrating Styling Mousse, Guava & Ginger collection, Shea Butter for Natural Hair Whipped Hair Butter Cream, Shea Butter for Natural Hair Keratin Hair Masque, Shea Butter Leave-In Conditioner (reformulation) Comments: Wellness is a growing sector within personal care, and PDC has the brands that play in that space. Last Fall, Dr Teal’s launched its biggest advertising campaign, Soak It In, to emphasize rejuvenation and this year, Dr Teal’s partnered with TikTok therapist and licensed psychologist Dr. Justin Puder to help consumers incorporate affordable, self-care solutions into their daily wellness routines. Cantu recently unveiled a new brand identity, designed in partnership with its community of consumers to differentiate the brand’s leading role in textured hair care. The new packaging debuted in the omnichannel campaign “As You Are.” The Cantu team also reformulated its best-selling Shea Butter Leave-In Conditioner to much acclaim; it won a Glamour 2022 Beauty Award. In addition, Cantu Shea Butter Deep Treatment Masque won an InStyle 2022 Beauty Award.
Stamford, CT
Sales: $674 million (est.)
Wellness is a growing sector within personal care, and PDC has the brands that play in that space. Last Fall, Dr Teal’s launched its biggest advertising campaign, Soak It In, to emphasize rejuvenation and this year, Dr Teal’s partnered with TikTok therapist and licensed psychologist Dr. Justin Puder to help consumers incorporate affordable, self-care solutions into their daily wellness routines.
Cantu recently unveiled a new brand identity, designed in partnership with its community of consumers to differentiate the brand’s leading role in textured hair care. The new packaging debuted in the omnichannel campaign “As You Are.” The Cantu team also reformulated its best-selling Shea Butter Leave-In Conditioner to much acclaim; it won a Glamour 2022 Beauty Award. In addition, Cantu Shea Butter Deep Treatment Masque won an InStyle 2022 Beauty Award.
Stamford, CT www.pdcbeauty.com Sales: $280 million
PDC Brands, which is owned by affiliates of CVC and Leonard Green & Partners and its management, has named Alex Tosolini as its new chief executive officer. Prior to taking on the role in February, he had been senior vice president of new business development at the Kroger Company. He replaces James Stammer, who had been CEO and served on the board directors for 15 years.
Last Fall, PDC led the $4 million Series A funding round for Love Wellness, a brand that targets feminine health issues selling a range of products from OTC suppositories to intimate cleansers to supplements to skin care.
“I couldn’t be more excited to welcome PDC as a strategic partner for Love Wellness as we continue to define and change the personal care category for women’s health, Love Wellness Founder Lauren Bosworth said when the funding was announced. The capital was designed to help Love Wellness invest in marketing and expand its staff and retail footprint.
Stamford, CT www.pdcbeauty.com
Sales: $258 million (estimated).
PDC Brands has a new owner as private equity firm Yellow Wood Partners signed a definitive agreement to sell the Stamford, CT-based provider of beauty, personal care and wellness brands to CVC Capital Partners. The deal was announced in May.
It was good run at Yellow Wood, according to Dana Schmaltz, founding partner of the private equity company. “During our partnership with PDC Brands the company grew dramatically with revenues growing over 4x and EBITDA growing over 5x over the last five years,” she said in a press statement. “The strong performance has been driven by strong organic sales growth combined with the addition of five acquisitions of nine brands that were added to the portfolio. With these efforts, the company has emerged as a global leader providing unique and innovative beauty and personal care products that connect with today’s consumers. Yellow Wood is extremely appreciative of the partnership built with CEO James Stammer and the senior management team at PDC, and particularly the collaboration, creativity and exceptional performance of the entire PDC team.”
According to Schmaltz, “The time is right time for PDC to become a key part of a larger partnership with access to all the global resources CVC brings to take PDC to the next level. We wish our good friends continued success.”
Cameron Breitner, a partner at CVC, added, “We are excited about this rare opportunity to acquire a rapidly growing, multinational consumer products platform with a strong portfolio of brands and a proven management team. We greatly look forward to working with James Stammer and his team as they extend their exceptional track record of acquiring and expanding consumer brands.”
Just before the transfer to CVC, Melissa Cantey joined PDC Beauty as Cantu’s new communications manager. She takes on this new post after a year of serving as Cantu’s national brand ambassador.
Stamford, CT 203.655.8807 www.pdcbrandsusa.com
Sales: $400 million
After 34 years, Parfums de Coeur has changed its corporate identity and is now operating under a new name, PDC Brands. This change reflects the company’s growth to a wider beauty and wellness business. Nielsen reports that the company boasts the No. 1 brands in women and men’s fragrance and adult and specialty bath care.
In April 2016, PDC Brands extended its portfolio of leading beauty, personal care and wellness brands with the acquisition of UK-based cosmetics company Original Additions. To accommodate this expansion and a growing team, PDC Brands recently opened a new corporate headquarters in Stamford, CT.
Sales: $180 million (estimated)
After 34 years, Parfums de Coeur has changed its corporate identity and is now operating as pdc brands. According to company officials, the new name and logo reflect the company’s growth to a broader beauty and wellness platform that includes Body Fantasies, Bod Man, Calgon, The Healing Garden and Dr. Teal’s.
In February 2015, pdc brands opened its new corporate headquarters in Stamford, CT to accommodate its growing business and team.
The firm contends it has the No. 1 unit sales brands in women and men’s fragrance, as well as the No.1 adult bath care brand and the No. 3 specialty bath brand as reported by Nielsen.
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