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Bellport, NY www.perfumaniaholdings.com Sales: $215 million (estimated). Key Personnel: Stephen Nussdorf, chairman; Michael Katz, president and chief executive officer; Neal Montany, chief operating officer; Donald Loftus, president, Parlux and executive vice president, Perfumania; Allan Katz, senior vice president, sales, quality fragrance group and Scents of Worth; Diana Espino, vice president, global marketing and brand development, Parlux and Five Star Fragrance; Paolo Rosellini, vice president, international, Parlux and Five Star Fragrance; Pat Beh Werblin, vice president, advertising and public relations, Parlux & Five Star Fragrance. Major Products: Fine fragrances. New Products: Paris Hilton Rosé Rush. Comments: After failing to file a 10-K with the SEC, beleaguered Perfumania was delisted from NASDAQ last year. In October, the company reorganized and was taken private.
Bellport, NY www.perfumaniaholdings.com
Sales: $215 million (estimated).
After failing to file a 10-K with the SEC, beleaguered Perfumania was delisted from NASDAQ last year. In October, the company reorganized and was taken private.
Sales: $231 million.
Corporate sales: $468 million.
Perfumania Holdings, Inc. is a specialty retailer and distributor of fragrances and related beauty products. The company’s wholesale business tallied sales of $231 million for the year ended Jan. 28 2017, which was down 6.8% from the previous fiscal year. Parlux’s sales decreased by $12.7 million, which it said was mainly due to lower demand by department store customers for multiple licensed brands.
With these losses, there appears to be some action in the bullpen. In May, the company announced that a special committee of independent directors was considering various alternatives to address the company’s financial condition. In addition, that committee was considering the company’s capital structure and said it contacted the Nussdorf family (who in aggregate own approximately 50% of the company’s outstanding common stock and the majority of the company’s debt) to “begin discussions over possible alternatives that could result in value to all shareholders.”
The news of special committee’s push came just days after Michael Nofi stepped into the role of chief financial officer at Perfumania Holdings.
Bellport, NY 800.228.3489 www.perfumaniaholdings.com
Sales: $239 million for fragrances. Net sales: $583 million.
For its most recently concluded fiscal year, Perfumania Holding’s wholesale revenue—which includes Parlux, Five Star Fragrances and Quality Fragrance Group (QFG)—rose 7.3% from $239 million in fiscal 2014. Parlux’s sales increased by $9.1 million and QFG’s sales increased by $8.6 million, according to company, which attributed the increase in wholesale sales to higher customer demand and additional brand distribution of owned and licensed brands.
During fiscal 2014, Perfumania says it continued to focus on the integration of Parlux’s operations, managing expenses, improving inventory turns at its retail stores and consignment locations and maximizing working capital. It closed underperforming Perfumania retail stores, while selectively opening new locations.
Overall, Perfumania Holding’s net sales increased 1.4% to $584 million in fiscal 2014.
The company touts scents from well-know celebrities and A-listers, most notably Paris Hilton, who marked her fragrance line’s 10-year anniversary by rolling out a concentrated version of her signature scent housed in a bottle embellished with diamond-inspired crystals.
“Paris’ commitment to her fragrance portfolio and the authenticity she brings to each and every facet of the creative process is a direct reflection of its global appeal and success” stated Angela Budd, VP of global marketing and brand development; Parlux Fragrances & Five Star Fragrance.
Also this year, the Trump Organization and Parlux Fragrances announce the launch of Empire by Trump.
“Parlux has done a wonderful job creating a sophisticated and luxurious scent that exudes the essence of the Trump brand,” said Amy Steinfeldt, director of global licensing for The Trump Organization. “Their expertise in fragrance production and marketing continues to make them an exceptional partner for us.”
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