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Stamford, CT
203.975.0319
www.phoenixbrands.com
Sales:$140 million
Sales:
$140 million (estimated).
Phoenix Brands has a new home as Trilantic Capital Partners sold the home care products maker to Lincolnshire Management at the start of the year. Phoenix Brands sells well-known brands such as Dynamo laundry detergent, Niagara spray starch and Rit dye. The latter has its own website with a project guide and a collection of bloggers who post ways they use the dye to change the color of everything from their shoes to their bedding.
Stamford, CT 203.975.0351 www.phoenixbrands.com Sales: $215 million
Sales: $215 million (estimated)
Earlier this year, Phoenix Brands handed over the Sunlight branded hand and machine dish care business to Sun Products. Sun acquired the trademark as part of the North American laundry acquisition deal with Unilever. Phoenix had licensed the distribution rights to Sunlight, which has net sales of approximately $60 million and was a leading brand in the Canadian marketplace.
Sales: $275 million (estimated).
Privately-held Phoenix Brands company got its start in January 2004, when ex-Unilever executive Mark Landry purchased several declining brands from his former employer and formed his own company that outsources all processes.
$300 million (estimated).
Former Unilever executive Mark Landry has built a small empire based on castoff brands from multinationals such as Colgate and Unilever.
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