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Foothill Ranch, CA www.sengence.com Sales: $1.0 billion Key Personnel: Joni Rogers-Kante, founder, CEO and chairwoman; Ben Kante, chief strategy officer; Philippe Guerreau, president; Michael Moad, chief legal officer; Alan Rogers Kante, owner/CXO, chief experience officer; Anita Krpata, chief commercial officer; Dean Hong, SVP, finance and accounting; Kirsten Aguilar, EVP-global marketing and SeneCare; Charles Miller, SVP-global operations; Alix Orza, VP-human resources Major Products: Color cosmetics and skin care: LipSense, MakeSense foundation, UnderSense 3-in-1 Maximizing Lash Primer, LashSense VolumeIntense mascara and Lifting & Firming neck cream New Products: Lip Line Corrector, Glowify Illuminating Moisture Mist, Desert Sands Lipsense collection, Gemini Sign Lipsense Moisturizing Gloss, Moisturizing Body Wash, Tropical Paradise Scented Gloss Lipsense collection Comments: According to industry sources, sales were flat last year. Senegence markets more than 300 products, with more than two-thirds of the total in skin care. SeneGence Translucent Loose Powder won a Shape Beauty Award last year. Joni Rogers-Kante founded Senegence in 1999. That first year, the company sold $1.7 million worth of product. Sales doubled in 2000 and company executives have never looked back. Senegence is sold by thousands of consultants in nearly 20 countries. At its California headquarters, Senegence has more than 200 employees. In March, Anita Krpata was appointed chief commercial officer. With more than 20 years of experience in corporate strategy, sales, marketing and customer experience, she has helped advance several well-known consumer brands, such as Stella & Dot, Tyra Beauty, Lilly Lashes and Luminess, through direct sales, direct-to-consumer and ecommerce strategies.
Foothill Ranch, CA www.sengence.com
Sales: $1.0 billion
According to industry sources, sales were flat last year. Senegence markets more than 300 products, with more than two-thirds of the total in skin care. SeneGence Translucent Loose Powder won a Shape Beauty Award last year.
Joni Rogers-Kante founded Senegence in 1999. That first year, the company sold $1.7 million worth of product. Sales doubled in 2000 and company executives have never looked back. Senegence is sold by thousands of consultants in nearly 20 countries. At its California headquarters, Senegence has more than 200 employees.
In March, Anita Krpata was appointed chief commercial officer. With more than 20 years of experience in corporate strategy, sales, marketing and customer experience, she has helped advance several well-known consumer brands, such as Stella & Dot, Tyra Beauty, Lilly Lashes and Luminess, through direct sales, direct-to-consumer and ecommerce strategies.
Foothill Ranch, CA www.senegence.com
Sales: $680 million
Sales for this privately-held direct sales company were flat, according to industry estimates. For the second year in a row, SeneGence was selected by Direct Selling News as a finalist in DSN’s Best Places to Work. Among the characteristics that contributed to SeneGence’s high level of employee engagement and their resiliency during a challenging 2020 included:
“Under the leadership of SeneGence Founder and CEO Joni Rogers-Kante, we are a family with a common goal and everyday our team shows up together to work for it. Our company-wide focus on a better work-life balance comes directly from the top,” said SeneGence President Philippe Guerreau.
Foothill Ranch, CA www.senegence.com Sales: $680 million
The company, founded by Joni Rogers-Kante, marked its 20th anniversary in 2019. At its annual convention, Senegence rolled out an array of products including HairCovery Thickening & Volumizing holding spray and Lifting & Firming Neck Creamwith SenePlex+. To top it off, representatives were entertained Gwen Stefani.
This year, Senegence Hong Kong officially opened in January (its 15th country) and the next month, it opened a new office and distribution center in Canada, where it had offering products since 2001. In the US, Senegence opened a training and event center in Sapulpa, OK. The 6,000-square foot facility is located in the hometown of Rogers-Kante. Prior to the pandemic, Senegence was expected to start construction on a 241-acre corporate site that will include distribution and manufacturing facilities, and corporate offices.
When COVID-19 took hold in the US, Senegence used its supply chain to manufacture and bottle 62% alcohol hand sanitizer. In April, Senegence was selected by Direct Selling News as one of the Best Places to Work in Direct Selling.
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