Mail slow? View this month’s issue, right online!
Our digital version is easy to share with colleagues. See this month’s issue and digital versions of previous issues too.
A one-on-one interview conducted by our editorial team with industry leaders in our market.
Easy-to-digest data for your business.
Shampoos, conditioners, colorants and styling products created by leading industry suppliers.
Creams, serums, facial cleansers and more created by leading suppliers to the skincare industry.
Detergents, fabric softeners and more created by leading suppliers to the fabric care industry.
Eyeshadows, lipsticks, foundations and more created by leading suppliers to the color cosmetics industry.
Bodywashes, and bar and liquid soaps created by leading suppliers to the personal cleanser industry.
Hard surface cleaners, disinfectants and more created by leading suppliers to the home care industry.
Eau de parfums and eau de toilettes, body sprays, mists and more created by leading suppliers to the fragrance industry.
UV lotions and creams, self-tanners and after-sun products created by leading suppliers to the suncare industry.
A detailed look at the leading US players in the global household and personal products industry.
A detailed look at the leading players outside the US in the global household and personal products industry.
Looking for a new raw material or packaging component supplier? Your search starts here.
When you need a new manufacturing partner or private label company, get started here.
Who owns that? To keep track of leading brands and their owners, click here.
An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty, pesonal care and home care.
New products and technologies from some of the brightest minds in the industry.
A one-on-one video interview between our editorial teams and industry leaders.
Listen to the leading experts in the global household and personal products industry.
Comprehensive coverage of key topics selected by sponsors.
Detailed research on novel ingredients and other solutions for the global household and personal care industry.
Company experts explain what works and why.
Exclusive content created by our affiliates and partners for the household and personal care industry.
Exciting news releases from the household and personal care industry.
Our targeted webinars provide relevant market information in an interactive format to audiences around the globe.
Discover exclusive live streams and updates from the hottest events and shows.
Looking for a job in the household and personal care industry, search no further.
Get your products and services in front of thousands of decision-makers. View our print and online advertising options.
Follow these steps to get your article published in print or online
What are you searching for?
Foothill Ranch, CA www.senegence.com Sales: $700 million Sales: $700 million (estimated). Key Personnel: Joni Rogers-Kante, founder, chief executive officer and chairwoman; Philippe Guerreau, president; Michael Moad, chief legal officer; Ben Kante, chief strategy officer; Jerome S. Kaiser, chief financial officer; Alan Rogers Kante, owner/chief experience officer; Kirsten Aguilar, executive vice president of global marketing and SeneCare; Karen Goodman, executive vice president of sales and distributor development; Leslie Boyd-Bradley, vice president, distributor development and sales; Charles Miller, vice president, manufacturing. Major Products: Color cosmetics and skin care including LipSense, MakeSense foundation, UnderSense 3-in-1 Maximizing Lash Primer, LashSense VolumeIntense mascara and Lifting & Firming neck cream. New Products: Color cosmetics—Limited-edition Cowgirl Collection, Limited-edition Hurricane Red LipSense, Limited-edition Rose Gold Collection, Limited-edition Wonderland Collection, Limited-edition Bouquet of Violets Collection, Limited-edition Bouquet of Roses Collection, Limited-edition Clover Collection, Limited-edition Fruit Bowl Collection, MakeSense Original Foundation (six new shades for deeper skin tones) Golden Tan, Adobe, Deep Caramel, Cinnamon, Coffee and Truffle; Limited-edition Glitz & Glam 20th Anniversary Celebration Collection Golden Orchid LipSense, Metallic Plum LipSense, Ultra Gold Glitter Gloss, Platinum ShadowSense Glitter, Lapis ShadowSense Glitter, EyeSense Long-Lasting Eye Liner Pencil – new colors; Hair care—SeneGence HairCovery Thickening & Volumizing Shampoo, SeneGence HairCovery Thickening & Volumizing Holding Spray with SenePlex and SenePeptide’ SeneGence HairCovery Moisturizing & Shine Enhancing Conditioner, Strengthening & Thickening Hair Serum; Eye color—EyeSense Long-Lasting Eye Liner Pencil; UnderSense 3-in-1 Maximizing Lash Primer; LashSense VolumeIntense Mascara; LashSense VolumeIntense Waterproof Mascara; Limited-edition ShadowSense Glitters in Moca Java Glitter and Sandstone Pearl Glitter; Skin care—Lifting & Firming Neck Cream with SenePlex+, Nangai Oil (reformulated). Comments: Privately-held Sene- Gence International is a direct sales company founded in 1999. During the past year, the company has opened corporate offices in Mexico, as well as expanded its sales opportunities to new distributors in the country. Senegence also expanded into New Zealand by offering sales opportunities for new distributors in that company. “SeneGence’s global expansion is bringing our products and distributor opportunities to millions of women worldwide. It’s an incredibly exciting time for the company,” said Rogers-Kante. “We have exceeded our registration expectations. I love that so many people came out to celebrate SeneGence New Zealand. I’m pleased to welcome new distributors to our SeneSisterhood.” Last year, Senegence received the Direct Selling News Bravo Leadership Award, and was the only company to win Orange County Business Journal’s three biggest awards in one year (Excellence in Entrepreneurship, Women of the Year and Family-Owned Large Business). Earlier this year, SeneGence unveiled its SeneBiz app with Verb’s interactive video feature at its Evolve Seminar, which was also live-streamed to distributors throughout Australia and Canada. Verb’s interactive video feature allows SeneGence distributors to create their own custom video content. Distributors can augment video content with clickable “taggs” that encourage prospective customers to interact with the video content, directing viewers to social media sites, enrollment sites, as well as email and phone call portals. “The new interactive video feature allows our Independent Distributors to connect and engage in new ways like never before in relationship marketing,” stated Kirsten Aguilar, SeneGence’s executive vice president of global marketing. “We are excited to see this technology push SeneGence’s world class beauty products to new heights.” SeneGence is expected to start construction in early 2020 on a 241-acre corporate campus near Interstate 44 and Oklahoma 33 in Creek County, OK.
Foothill Ranch, CA www.senegence.com Sales: $700 million
Sales: $700 million (estimated).
Privately-held Sene- Gence International is a direct sales company founded in 1999. During the past year, the company has opened corporate offices in Mexico, as well as expanded its sales opportunities to new distributors in the country. Senegence also expanded into New Zealand by offering sales opportunities for new distributors in that company.
“SeneGence’s global expansion is bringing our products and distributor opportunities to millions of women worldwide. It’s an incredibly exciting time for the company,” said Rogers-Kante. “We have exceeded our registration expectations. I love that so many people came out to celebrate SeneGence New Zealand. I’m pleased to welcome new distributors to our SeneSisterhood.”
Last year, Senegence received the Direct Selling News Bravo Leadership Award, and was the only company to win Orange County Business Journal’s three biggest awards in one year (Excellence in Entrepreneurship, Women of the Year and Family-Owned Large Business).
Earlier this year, SeneGence unveiled its SeneBiz app with Verb’s interactive video feature at its Evolve Seminar, which was also live-streamed to distributors throughout Australia and Canada. Verb’s interactive video feature allows SeneGence distributors to create their own custom video content. Distributors can augment video content with clickable “taggs” that encourage prospective customers to interact with the video content, directing viewers to social media sites, enrollment sites, as well as email and phone call portals.
“The new interactive video feature allows our Independent Distributors to connect and engage in new ways like never before in relationship marketing,” stated Kirsten Aguilar, SeneGence’s executive vice president of global marketing. “We are excited to see this technology push SeneGence’s world class beauty products to new heights.”
SeneGence is expected to start construction in early 2020 on a 241-acre corporate campus near Interstate 44 and Oklahoma 33 in Creek County, OK.
Foothill Ranch, CA https://seneweb.senegence.com/us
Sales: $580 million (estimated).
Since starting her direct sales beauty company in 1999 with six shades of LipSense lip color, Joni Rogers-Kante has grown the business into an international brand that has reportedly racked up three consecutive years of more than 100% percent sales growth year-over-year. That growth prompted the firm to build a new 225-acre corporate campus in Sapulpa, OK, which is Rogers-Kante’s hometown. SeneGence is expected to break ground there this Fall.
SeneGence has also been hiring key personnel over the past year to help guide the firm. Phillipe Guerreau was hired as president, Christopher Simonian was tapped as chief sales and development officer, and most recently, Gregg Beall joined the firm as chief technology officer.
SeneGence’s independent distributors have their own branded websites—called SeneSites—which the company recently updated to offer an easy-to-use interface for customers, as well as back office and management software for independent distributors to more easily run their businesses.
Rogers-Kante was recently honored by Direct Selling News with the Bravo Leadership Award, an honor that is presented annually to one direct selling executive who embodies exceptional leadership, who articulates their vision, and provides the motivation and inspiration to rally teams behind a common mission. Rogers-Kante started the Make Sense Foundation, a nonprofit with a fundamental mission to help women and children in crisis by donating directly to deserving organizations.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
