Sales: $518 million

WD-40 Company is best known for its namesake lubricant—the original WD-40 Multi-Use Product, which can stop squeaks, protect against corrosion, penetrate stuck parts, lubricate moving parts and displace moisture. The company says that similar to Coca-Cola, Kentucky Fried Chicken and Google, the formula for WD-40 Multi-Use Product is a trade secret that is so protected there never was a patent filed for it.

The company has leveraged that coveted product to great success. Today, WD-40 Company offers an extensive WD-40 Specialist line, which consists of lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions. One of its newer products is WD-40 Specialist Degreaser & Cleaner EZ-Pods, which dissolve in water and can be used in a variety of applications like spray bottles, buckets, and power washers.

WD-40 Company also has a small home cleaning products unit; brands include Spot Shot carpet cleaner, 2000 Flushes for toilets, X-14 cleaners and Lava soap.  These products, particularly those in the US, are considered “harvest brands” that provide healthy profit returns, but are becoming a smaller part of its business.

Though e-commerce makes up only a small percentage of WD-40’s global sales, it has been one of its fastest growing channels during the past five years.

In May, the company’s flagship WD-40 brand launched the “Repair It, Don’t Replace It” Challenge. The contest provides homeowners with the chance to win up to $3K when they submit a photo or a video of a repaired item that was in need of a little TLC. Entrants can win cash, gift cards and WD-40 brand Yeti coolers and ramblers.

Sales: $378 million

Maintenance products—which include the company’s famous WD-40 Multi Use Product—represented the vast majority of the company’s $378 million in revenues last year. During 2015, WD-40’s consolidated net sales fell approximately 1% based on currency exchange rates. Otherwise, on a constant currency basis, net sales would have been up 2% over the previous year, the firm said.

The company’s namesake product line has been expanded to areas like lawn and garden, and, in 2013, it added WD-40 Bike, a line of bicycle maintenance products that includes cleaning products such as heavy-duty degreasers and a foaming wash. Although the initial retail focus for this line was smaller independent bike dealers, WD-40 is now shifting to the same multi-channel distribution network that is currently in place for its other maintenance products.

WD-40’s interest in bikes was the reason behind the company’s first acquisition in a decade: the GT85 brand, a multi-purpose maintenance line that’s sold mainly in the UK.
WD-40’s home care and cleaning products remain harvest brands, but that harvest is growing smaller these days; the sector’s net sales decreased 8% in the second quarter of 2016 when compared the same quarter one year ago.

Sales: $383 million.

WD-40 Company’s multi-purpose maintenance products sales—which include the famed WD-40 and 3-in-One brands—rose 5% to $337.8 million, while the firm’s home and cleaning products sales were $45.2 million, down 5% from the prior fiscal year.

Sales in the Americas segment, which includes the US, Canada and Latin America, remained relatively constant at $180.8 million. Multi-purpose maintenance products rose 2%, primarily driven by higher sales of WD-40 multi-purpose maintenance products in Latin America and the US, which were up 7% and 2%, respectively. The increase in Latin America was primarily due to the continued growth of the WD-40 multi-use products throughout the Latin America region, including in Ecuador, Mexico and Argentina, and a higher level of promotional activities associated with the 2014 World Cup Tournament. The sales increase in the US, according to WD-40, came from a higher level of promotional activities and increased distribution for WD-40 and higher sales of the WD-40 Specialist product line. Sales of homecare and cleaning products in the Americas segment fell 7%, driven primarily by lower sales of Carpet Fresh and Spot Shot products, which were down 28% and 8%, respectively, in fiscal 2014.

While its said that 8 out of 10 US households have at least one can of WD-40 Multi-Use Product in their home, things aren’t quite the same for its other brands. While homecare and cleaning products continue to generate positive cash flows, WD-40 reports that it continues  to “see lost distribution, reduced product offerings, competition, category declines and the volatility of orders from and promotional programs with certain of our customers, particularly those in the warehouse club and mass retail channels.”
Last September, WD-40 completed the acquisition GT85 Limited, a UK marketer multi-purpose maintenance products.

For the second fiscal quarter ended February 28, 2015, total net sales were $97.3 million, an increase of 3% compared to the prior year fiscal quarter. Year-to-date total net sales were $193.7 million, an increase of 2%, according to the firm.

Sales:$307 million. Net income: $37 million for the year ended Aug. 31, 2007.

Sales rose 7% to $307.8 million in 2007. Gross profit increased 8% to $148.8 million, while net income jumped 12% to $31.5 million.

In fiscal year 2007, sales in Europe and Asia-Pacific increased 22% to $96.4 million and 15% to $24.1 million, respectively. Sales in the Americas were essentially flat at $187 million. The U.S. accounts for approximately 52% of the company’s sales.

By product category, lubricant sales were up 14% to $216.3 million, household product sales dropped 5% to $85 million and hand cleaner sales decreased 3% to $6.4 million in 2007.

In April, WD-40 appointed Jay Rembolt as chief financial officer. Mr. Rembolt has more than 20 years of public accounting and financial experience and has served as the company’s vice president, finance/controller since 2001. Prior to joining WD-40 Company in 1997, Rembolt served in a variety of positions, including consulting roles in the tax practice of the public accounting firm Price Waterhouse LLP, now known as PricewaterhouseCoopers LLP, from 1991 to 1997.

Michael Irwin, who has served as WD-40 Company as chief financial officer since 2001, now serves in a newly-created position of executive vice president, strategic development, and leads WD-40 Company’s merger and acquisition activities.

In packaging news, all 8-, 11- and 12-oz. cans of WD-40 are now available as WD-40 Smart Straw cans, which feature a permanently attached straw.