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Peru www.yanbal.com Sales: $885 million Key personnel Janine Belmont, chief executive officer; Ricardo Vasi, chief executive officer, Yanbal USA; Marie Cassou, R&D director, Yanbal International Major Products Color cosmetics, fragrance, skin care, bath and body care New products Body Spa three-phase body oil with sacha inchi (limited edition), Microblading Effect eyebrow liners, Oh La Lá eau de perfume Comments: Beauty company Yanbal was ranked No. 17 on the Direct Selling News 2020 Global 100 list. The firm was founded by the Belmont family more than 50 years ago. Janine Belmont, the second generation, occupies the c-suite and the third generation is involved now too; Daniela Aguirre Belmont, a granddaughter, works for Yanbal in brand and PR strategy.
Peru www.yanbal.com Sales: $885 million
Beauty company Yanbal was ranked No. 17 on the Direct Selling News 2020 Global 100 list. The firm was founded by the Belmont family more than 50 years ago. Janine Belmont, the second generation, occupies the c-suite and the third generation is involved now too; Daniela Aguirre Belmont, a granddaughter, works for Yanbal in brand and PR strategy.
Peru www.yanbal.com Sales: $747 million
Direct seller Yanbal touts beauty and personal care products as well as jewelry, a business that appears to a focus for its US sales expansion efforts that are currently underway. In March, Yanbal USA acquired Lulu Avenue, a direct sales jewelry business.
Peru www.yanbal.biz Sales: $856 million
Founded in 1967, Yanbal is known for production of cosmetics, makeup, body care products, fragrances and jewelry. The company has a presence in eight Latin American countries (Bolivia, Columbia, Ecuador, Guatemala, Mexico, Paraguay, Peru and Venezuela) and in two European countries (Italy and Spain).
Yanbal has five manufacturing facilities and is ranked No. 17 in the global 100 list of the Direct Selling Association. Yanbal’s newest fragrance is Liberatta, which features notes of iris, vanilla and white orchid.
Peru
 www.yanbal.biz Sales: $815 million
Yanbal has jumped in the ranks on the Direct Selling Association’s Global 100 list, moving up two rungs to the No. 15 spot.
The company, which boasts 390,000 sales people and 6,100 employees, announced a $70 million investment plan to open a fragrance production facility near its Tenjo, Colombia site.
Peru www.yanbal.biz
Sales: $815 million
With operations in Bolivia, Colombia, Ecuador, Guatemala, Mexico, Parguay, Venezuela, and, of course, Peru, Yanbal International is one of the largest personal care companies in Latin America, and it also has operations in the US, Italy, Spain and Switzerland.
Fernando and his brother Eduardo founded direct-sales company Yanbal in 1967, but 20 years later they went their separate ways after a disagreement about company strategy. Eduardo went on to found Belcorp and competes head-to-head with his brother, who renamed his company Yanbal International.
Last year, the company had sales of $815 million, putting it at No. 17 in the Direct Selling News’ Global 100 direct sellers.
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