Yellow Wood’s diverse portfolio now includes more than 50 consumer brands with total retail sales of approximately $3 billion.

On the heels of its acquisition of  Elida Beauty and its stable of brands from Unilever last month, the firm named Alfie Vivian chief executive officer of the company.

Vivian, a seasoned C-level consumer packaged goods executive, will work with the Yellow Wood team to develop the next chapter of the company’s growth. He had most recently been at Tyson Foods. Prior to that, he was with Unilever for nearly 30 years.

Yellow Wood’s Suave Brands Company recently completed its acquisition of the ChapStick brand from Haleon. The deal was first announced in January.

Suave Brands Company CEO Daniel Alter called the Chapstick transaction a “great example of Suave Brands Company’s disciplined approach to value-creating acquisitions and our larger growth strategy.”

The transaction made Haleon a shareholder in Suave Brands Company. Based in the UK, Haleon is a consumer health company that operates in oral health, pain relief, respiratory health, digestive health and vitamins, minerals and supplements.

Sales: $280 million

Yellow Wood Partners LLC, a Boston-based private equity firm, is the new owner of Suave in North America, which it acquired from Unilever in May.

When the transaction was completed, Yellow Wood Partners created Suave Brands Company (SBC), a stand-alone business to support the high-profile brand. Daniel Alter, a 20-year Unilever veteran with global strategy and operations expertise, was appointed to head SBC, which is based in New Jersey.

“We are excited about Suave’s ability to benefit from the growing consumer demand for value-based brands. There is great opportunity to do more with Suave’s leading brand awareness and consumer loyalty and to lead that effort we are pleased to welcome Daniel Alter as CEO. His and Yellow Wood’s deep branded CPG experiences will help Suave execute on new growth levers to build the business and identify new personal care brand acquisitions,” said Tad Yantai, partner of Yellow Wood Partners.

Yellow Wood also has stakes in beauty with Isle of Paradise, Byoma, Tanologist, Freeman Beauty, hair removal tools (Clio), and in sexual wellness with brands like PlusOne.