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France www.groupe-yvesrocher.com Sales: $2.2 billion Key Personnel: Bris Rocher, chairman and chief executive officer. Major Products: Skin care and cosmetics sold under eight brands—Yves Rocher, Petit Bateau, Stanhome, Dr. Pierre Ricaud, Daniel Jouvance, Kiotis, ID Parfums and Flormar. New Products: Beautifying anti-aging care, Comforting anti-wrinkle night cream night and day variants, Intense Regenerating Care, Radiant lip crayons, Naturelle Osmanthus ED. Comments: It’s been more than 50 years since botanist Yves Rocher founded the company that bears his name. Over the past five-plus decades, consumers around the world have heard the company’s message about the goodness of plants. By region, France accounted for 38% of sales, just ahead of Western Europe (34%). After that, comes Eastern Europe (11%), Middle East (5%), South America (5%), Asia (3%), North America (3%) and other (1%). Overall Yves Rocher has a presence in nearly 110 countries. Earlier this year, Petit Bateau opened a 43,500 square meter logistics building in Troyes, France.
France www.groupe-yvesrocher.com Sales: $2.2 billion
It’s been more than 50 years since botanist Yves Rocher founded the company that bears his name. Over the past five-plus decades, consumers around the world have heard the company’s message about the goodness of plants.
By region, France accounted for 38% of sales, just ahead of Western Europe (34%). After that, comes Eastern Europe (11%), Middle East (5%), South America (5%), Asia (3%), North America (3%) and other (1%). Overall Yves Rocher has a presence in nearly 110 countries.
Earlier this year, Petit Bateau opened a 43,500 square meter logistics building in Troyes, France.
France www.groupe-yvesrocher.com Sales: $2.3 billion
Sales rose about 5% in local currency last year, while at the same time, trees continue to rise around the world, thanks to the efforts of the Yves Rocher Foundation. Years ago, the company set a goal to plant 50 million trees by 2015 as part of its “Plant for the Planet” intiative.
It’s not all about nature; Yves Rocher’s business model has taken root around the world. The company has a presence in more than 100 countries, but Europe still accounts for the overwhelming majority of sales, with France accounting for 37% of sales, followed by Western Europe (34%), Eastern Europe (13%) and Rest of World (16%).
By channel, in-store sales account for 41% of sales, followed by mail order (23%), direct sales (18%), digital (9%) and other (9%).
France www.groupe-yvesrocher.com Sales: $3.2 billion
Yves Rocher executives count one in three French women as customers—it is the No. 2 brand in France after L’Oréal. And nearly 70% of sales are in the Eurozone. But these days, the company is looking elsewhere for growth. Yves Rocher acquired an Italian brand, Flormar, which is said to be the No. 1 cosmetics brand in Turkey. Meanwhile, its operations in Russia have grown to 250 storefronts. Yves Rocher was the second company, after McDonald’s, to enter Russia after the fall of the Berlin Wall.
The Yves Rocher brand accounts for more than 60% of group sales and is available in more than 80 countries. One of the biggest expansions is taking place in Brazil, where the company opened its first store in São Paolo in December. Plans call for 10 more stores by the end of the year in São Paolo as well as in Rio. To help promote the brand throughout Brazil, the company launched a new website: www.yvesrocherfrance.com.br.
Elsewhere, in February, the company opened its 37th store in Saudi Arabia at Aliat Mall.
France www.groupe-yvesrocher.com
Sales: $3.0 billion
From a country that created the modern beauty industry, Yves Rocher occupies a special place in the heart of French consumers. In a consumer survey conducted earlier this year by Barometer Posternak, the company was named the No. 1 cosmetic brand in France. Clearly, that’s why Yves Rocher is committed to opening 100 new points of sale in France before 2015. In fact, France accounted for 36% of group sales last year, compared to Western Europe (34%) and Eastern Europe and Other, each with 15%. The top 10 markets for Yves Rocher are France, Russia, Germany, Italy, Venezuela, Mexico, Belgium, Spain, Scandinavia and US/Canada.
By distribution channel, in-store sales accounted for 36% of sales, followed by distance sales (28%), direct sales (19%), digital (9%) and other (8%).
The Yves Rocher brand holds the lion share of corporate sales, accounting for 64% of sales in 2012. According to the company, Yves Rocher has nearly 2000 retail outlets worldwide and is available in more than 80 countries. In contrast, Stanhome products are available in just six countries (Italy, France, Spain, Mexico, Venezuela and the Philippines). Dr Pierre Ricaud operates 50 beauty care centers in France and has a brand presence in Western Europe and Russia. Daniel Jouvance has a sea water spa center and four traditional spas, as well as a brand presence in Western Europe. Kiotis Paris is distributed by 200,000 Stanhome representatives in six countries (France, Italy, Spain, Mexico, Venezuela and The Philippines). ID Parfums Paris is available only through mail order and e-commerce and finally, Flormar is the No. 1 cosmetics brand in Turkey and is available in more than 70 countries. In fact, 50% of Flormar’s sales are derived from Turkey, which boasts 85 of the brand’s 300 retail outlets.
France www.yvesrocher.com
Sales: $1.7 billion (estimated)
The company distributes 300 million products in more than 80 countries. In recent weeks, privately-held Yves Rocher has been rumored to be a takeover target by Coty.
Just last month, Sanofi sold its 19.3% stake in the Yves Rocher Group to Société Financière des Laboratoires de Cosmétologie Yves Rocher, subject to certain closing conditions. Upon closing of this transaction, which is expected to take place before the end of the third quarter, the Rocher family will control more than 95% of the Group’s capital. The sale price was not undisclosed.
Sanofi acquired a stake in the Yves Rocher Group’s capital in 1973 and divested part of its stake in the early 2000s.
“We are pleased to have been able to support the development of the Yves Rocher Group for about 40 years,” said Jérôme Contamine, executive vice president, chief financial officer, Sanofi. “The decision to divest is in line with the Group’s objectives to focus on its strategic activities.”
At this year’s FiFi Awards, the fragrance industry’s annual salute to itself, Yves Rocher North America’s Comme une Evidence Green won the Direct To Consumer Men category.
France
www.yvesrocher.com
Sales: $1.4 billion (estimated)
Yves Rocher sells more than 300 million products a year in 80 countries. The group is family-owned with more than 75% owned by several generations of what officials call “entrepreneurs-creators.” According to Kline Group, the company’s 2010 sales were $1.4 billion.
Events of note during the past year include the opening of its first store and franchise in Novia Scotia (June 2010) and a $5 million investment in the company’s Cork, Ireland facility. Yves Rocher came to Cork in 1981 and established its current facility in 1984. The site exported 66 million units of high quality skin care products in 2010 and that figure is projected to grow to 88 million units by 2015, according to sources.
On the new products front, Yves Rocher has rolled out Exilir 7.9, a serum that reportedly doubles the effectiveness of any anti-aging skin care product with seven active botanicals and nine anti-aging patents. The lucky seven include apple oligosides (three patents), acacia polyosides (one patent), green rice inositol (one patent), tara galactosides (one patent), aloe vera polyosides (one patent), aphloia mangiferin (one patent), and beet betaine (one patent).
France www.yvesrocher.com Sales: $2.7 billion Nothing has changed at Yves Rocher, despite the passing of its founder. That’s the promise from Bris Rocher, who took over the company following his grandfather’s death in December. Bris Rocher observed that while “everything has changed” in the world during the past 50 years, “nothing has changed” at Yves Rocher and that the company aims to continue its founder’s legacy for the next 50 years.
In June, Yves Rocher opened its first North American franchise. The Atelier of Botanical Beauty is a 648-sq. ft. shop located in the West Edmonton Mall in Canada.
The opening comes a year after the global launch of the Atelier store concept—a franchise business plan aimed at fueling the brand’s global expansion. The company’s goal is to introduce franchising in the U.S. in the next few years, the firm said.
“We are incredibly excited for both the brand and our franchisee because this represents a real milestone for Yves Rocher globally and a real opportunity for Oksana Pachine and her partner Anna Stsibaylo,” said René Desmarais, chief executive officer of Yves Rocher North America Inc. “We were saddened to lose the founder, Mr. Yves Rocher, right before the start of the new year but pleased that the brand is continuing on the path of global expansion laid out by Mr. Rocher.”
Yves Rocher has been operating in North America since the mid-1980s, running a direct mail business in Canada and the U.S. and a store business in Canada. In 2005, it launched an internet sales site.
While both the direct mail and internet business service both Canada and the U.S., the store business remained regional, operating close to 70 stores in Eastern Canada with locations in Ontario, Quebec and New Brunswick.
Just last month, Yves Rocher launched the limited edition of its best-selling cream, Arnica Essentiel Daily Moisturizer Hand Cream to support Look Good…Feel Better, the Personal Care Product Council’s program that supports cancer patients.
Enriched with organic arnica, this daily cream protects and moisturizes hands, leaving them more beautiful, according to the company. Grown and harvested by Yves Rocher in La Gacilly, France, birthplace of the brand, Arnica Chamisson is organically grown in order to deliver its soothing and protecting virtues intact.
Yves Rocher’s limited edition of the Arnica Essentiel Daily Moisturizer Hand Cream will be available for $4.95 this October with $2 per tube going to the program.
Yves Rocher recorded sales of $2.5 billion for cosmetics, toiletries and home care products, with corporate sales of $2.9 billion. The firm has unveiled a new visual brand identity, including a new logo, new graphics and the arrival of the Atelier of Botanical Beauty, a new store concept. Before the end of 2013, all of the company’s 1,600 stores will be transformed into Ateliers, which represents an investment of more than $315 million.
Despite the economic downturn, company executives insist that now, more than ever, is the time to launch the new visual identity, to reaffirm the company’s values and the richness of the brand as well as clearly communicate the aspects that make the brand unique.
What’s in Yves Rocher’s product pipeline? The company is rolling out Couleurs Nature, a line products—including color cosmetics and foundations—formulated with botanicals and natural ingredients such as argan oil, shea butter and bamboo silica extract.
In October, Yves Rocher will launch a limited edition Arnica Essentiel Daily Moisturizing Hand Cream (a best seller in North America), to raise funds for the “Look Good…Feel Better” program. For each 75ml tube ($5) purchased, Yves Rocher will donate $2 to the program.
$2.41 billion for cosmetics, toiletries and home care products. Corporate sales: $2.8 billion.
Yves Rocher will launch its first organic skin care line, Culture Bio, this fall in France, Germany and Belgium. The line, which features seven facial products, will be rolled out to other markets in 2009. In other news, Yves Rocher has invested €5 million in the construction of an eco-spa in Breton, France, which is expected to open in 2009.
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