08.01.23
Switzerland
www.wellacompany.com
Sales: $2.0 billion
Key Personnel: Annie Young-Scrivner, CEO
Major Products: Beauty products, including hair and nail sold by Wella Professionals, OPI, ghd, Briogeo, Nioxin, Sebastian Professional and Clairol
New Products: Wella Professional—Ultimate Repair Collection, Shinefinity glazing service; OPI— OPI x Barbie Limited Edition Collection; Clairol—Natural Instincts Bold, Blonde It Up Crystal Glow Toners, Root Touch Up Spray 2-in-1; Sebastian Professional—Penetraitt Overnight Repairing Serum; GHD—Duet
Comments: Wella Company says it is one of the fastest growing companies in the $100 billion hair and nail segment. Since its founding in December 2020, Wella says it has delivered continuous double-digit profit and growth ahead of expectations and is one of the fastest-growing beauty companies in the sector.
Wella’s portfolio spans professional and retail with several brands—Wella Professionals, OPI, GHD, Briogeo, Nioxin, Sebastian Professional and Clairol.
“Our first two years of business have shown the enduring potential of the Wella Company portfolio – we are re-establishing category excellence in both hair and nails, and both professionals and consumers are falling in love again with our beautiful brands,” said CEO Annie Young-Scrivner. “Our continued strong financial performance, coupled with growth and gain in market share across all categories, even in the challenging global context, is proof that our business is just beginning to tap into its full potential.”
Last year, Wella launched Shinefinity, a professional glazing service. A new category for the brand, it was the company’s strongest color launch ever, delivering 4% above target, according to Wella’s calculations.
Other brands are also doing well. Sebastian and Nioxin generated double-digit growth. OPI is the No. 1 professional nail brand worldwide and No. 3 in US retail. Briogeo, which became part of the Wella portfolio in 2022, is moving into the professional market. Wella signed a deal with SalonCentric that will bring the fast-growing hair care brand into 600 doors.
In FY22, the WellaStore B2B e-commerce platform saw sales volume rise 30%. In consumer e-commerce channels, the company said it grew nearly 2.5x faster than the overall hair market, especially in EMEA and APAC.
www.wellacompany.com
Sales: $2.0 billion
Key Personnel: Annie Young-Scrivner, CEO
Major Products: Beauty products, including hair and nail sold by Wella Professionals, OPI, ghd, Briogeo, Nioxin, Sebastian Professional and Clairol
New Products: Wella Professional—Ultimate Repair Collection, Shinefinity glazing service; OPI— OPI x Barbie Limited Edition Collection; Clairol—Natural Instincts Bold, Blonde It Up Crystal Glow Toners, Root Touch Up Spray 2-in-1; Sebastian Professional—Penetraitt Overnight Repairing Serum; GHD—Duet
Comments: Wella Company says it is one of the fastest growing companies in the $100 billion hair and nail segment. Since its founding in December 2020, Wella says it has delivered continuous double-digit profit and growth ahead of expectations and is one of the fastest-growing beauty companies in the sector.
Wella’s portfolio spans professional and retail with several brands—Wella Professionals, OPI, GHD, Briogeo, Nioxin, Sebastian Professional and Clairol.
“Our first two years of business have shown the enduring potential of the Wella Company portfolio – we are re-establishing category excellence in both hair and nails, and both professionals and consumers are falling in love again with our beautiful brands,” said CEO Annie Young-Scrivner. “Our continued strong financial performance, coupled with growth and gain in market share across all categories, even in the challenging global context, is proof that our business is just beginning to tap into its full potential.”
Last year, Wella launched Shinefinity, a professional glazing service. A new category for the brand, it was the company’s strongest color launch ever, delivering 4% above target, according to Wella’s calculations.
Other brands are also doing well. Sebastian and Nioxin generated double-digit growth. OPI is the No. 1 professional nail brand worldwide and No. 3 in US retail. Briogeo, which became part of the Wella portfolio in 2022, is moving into the professional market. Wella signed a deal with SalonCentric that will bring the fast-growing hair care brand into 600 doors.
In FY22, the WellaStore B2B e-commerce platform saw sales volume rise 30%. In consumer e-commerce channels, the company said it grew nearly 2.5x faster than the overall hair market, especially in EMEA and APAC.