Mail slow? View this month’s issue, right online!
Our digital version is easy to share with colleagues. See this month’s issue and digital versions of previous issues too.
A one-on-one interview conducted by our editorial team with industry leaders in our market.
Easy-to-digest data for your business.
Shampoos, conditioners, colorants and styling products created by leading industry suppliers.
Creams, serums, facial cleansers and more created by leading suppliers to the skincare industry.
Detergents, fabric softeners and more created by leading suppliers to the fabric care industry.
Eyeshadows, lipsticks, foundations and more created by leading suppliers to the color cosmetics industry.
Bodywashes, and bar and liquid soaps created by leading suppliers to the personal cleanser industry.
Hard surface cleaners, disinfectants and more created by leading suppliers to the home care industry.
Eau de parfums and eau de toilettes, body sprays, mists and more created by leading suppliers to the fragrance industry.
UV lotions and creams, self-tanners and after-sun products created by leading suppliers to the suncare industry.
A detailed look at the leading US players in the global household and personal products industry.
A detailed look at the leading players outside the US in the global household and personal products industry.
Looking for a new raw material or packaging component supplier? Your search starts here.
When you need a new manufacturing partner or private label company, get started here.
Who owns that? To keep track of leading brands and their owners, click here.
An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty, pesonal care and home care.
New products and technologies from some of the brightest minds in the industry.
A one-on-one video interview between our editorial teams and industry leaders.
Listen to the leading experts in the global household and personal products industry.
Comprehensive coverage of key topics selected by sponsors.
Detailed research on novel ingredients and other solutions for the global household and personal care industry.
Company experts explain what works and why.
Exclusive content created by our affiliates and partners for the household and personal care industry.
Exciting news releases from the household and personal care industry.
Our targeted webinars provide relevant market information in an interactive format to audiences around the globe.
Looking for a job in the household and personal care industry, search no further.
Get your products and services in front of thousands of decision-makers. View our print and online advertising options.
Follow these steps to get your article published in print or online
What are you searching for?
Nearly half of Gen Z and Millennial makeup wearers lean into this trend, according to Circana.
June 12, 2024
Thanks to TikTok, beauty dupes are the belles of the ball right now, especially with younger consumers. In particular, fragrance and makeup products are standouts amidst the frenzy, according to Circana’s Natallia Bambiza, director, beauty category analyst, makeup and hair, and Jaquelyn Wenskus, director and fragrance category analyst, beauty.
Fragrance dupes aren’t new, of course. But #PerfumeTok has witnessed its popularity grow significantly over the past year, and Gen Z consumers are buying into the market. In fact, Gen Z accounts for the strongest year-over-year increase in engagement within the fragrance category, according to Circana’s 2023 Fragrance Consumer Report. This generation is also twice as likely to be influenced to purchase a scent that is a dupe or inspired by a more expensive scent. For Gen Z, an expensive product does not always translate to better quality. In fact, more than half of Gen Z fragrance wearers feel that lower-priced alternatives or dupe fragrance brands are just as good as luxury branded scents, said Circana.
Similarly, when it comes to makeup, dupes seem to be more appealing to younger consumers. While just over one-third of total makeup wearers lean into the dupe culture, this behavior is true for nearly half of Gen Z and Millennials, according to findings from Circana’s 2023 Makeup Consumer Report.
These generations are also more likely to be influenced by social media. In 2023, for the first time ever, Gen Z identified social media as their top source of information for makeup products, and it is the second most popular source for Millennials. Makeup dupe videos have been amassing millions of views; however, while this type of content helps increase dupe acceptance and purchasing, the relationship between a dupe and the duped product in many cases seems to be symbiotic.
While there are brands benefiting for their likeness to popular luxury scents and color cosmetics, it is not necessarily at the expense of those being duped, says Circana. In fact, luxury and prestige brands often benefit from the increased awareness and excitement generated by the dupe. While in some cases the consumer may trade down, others may opt to try both or even stick with the “original.”
Circana’s experts assert that it is important for luxury beauty brands to effectively communicate why their products are worth the investment – whether it’s through a focus on quality, craftsmanship, unique ingredients, or other distinct benefits.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !