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Edutainment vignettes engage customers in its Water Drench Collection while the mother-daughter duo shares insider skin care moments.
June 30, 2024
A new digital campaign from clinical skincare brand and Sephora best-seller Peter Thomas Roth will feature mother-daughter duo Kyle Richards and Alexia Umansky.
Following the brand’s campaign with Lindsay Lohan last year, the brand’s latest spot is a digital campaign for Sephora that taps the stars of Bravo’s “The Real Housewives of Beverly Hills” and Netflix’s “Buying Beverly Hills,” this time highlighting Peter Thomas Roth’s Water Drench Hyaluronic Cloud Cream, the brand’s top-selling moisturizer.
Through a series of edutainment vignettes, customers will become submerged in the world of Water Drench while delighting in Kyle and Alexia’s humorous antics and insider skin care moments.
“I’ve loved Peter Thomas Roth skin care for years, so partnering with them on their Water Drench campaign was super exciting for me,” said Kyle. “What made it even better is that I got to work alongside my beautiful daughter, Alexia. Water Drench Hyaluronic Cloud Cream is our holy grail product, so everything came very naturally to us. Being together on set and pampering ourselves with Peter Thomas Roth was a dream! I truly believe that camera-ready skin starts with the perfect moisturizer, and Water Drench is it.”
Water Drench Cloud Cream ($54) is a lightweight moisturizer with a concentrated 30% hyaluronic acid complex with three molecular sizes of hyaluronic acid, a potent hydrator that draws in water. Pentavitin helps provide hydration for up to 72 hours—even after cleansing, while ProHyal+ helps improve hydration for healthier, smoother-looking skin.
Water Drench Hyaluronic Cloud Hydra-Gel Eye Patches ($55) are eye contour gel patches that help hydrate, moisturize and instantly improve the look of fine lines, crow’s feet and under-eye darkness with a liquid cloud of moisture.
Water Drench Hyaluronic Cloud Sheer Tint Moisturizer Broad Spectrum SPF 45 ($56) is an all-in-one moisturizer, SPF 45 and universal sheer tint that shields against UVA/UVB rays and reveals a complexion-enhancing glow.
Water Drench Hyaluronic Hydrating Moisturizer SPF 45 ($55) is a water-resistant, broad-spectrum SPF 45 sunscreen with a hydrating 30% hyaluronic acid complex, water-break texture and an invisible finish.
Water Drench Hyaluronic Cloud Rich Barrier Moisturizer ($58) contains a Moisture Barrier Boosting Complex that helps increase the look of skin thickness, firmness and elasticity to combat the drying effects of external dehydrators. A 30% Hyaluronic Acid Complex draws in water, while 3% HydraFence helps provide 120 hours of enhanced hydration.
Water Drench Hyaluronic Glow Serum ($72) contains 75% Hyaluronic Acid Complex and 3% HydraFence to leave skin moisturized and plump-looking with a dewy glow.
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