Having personally used Peter Thomas Roth’s Hydra-Gel Eye Patches for years, the skincare brand felt actress Lindsay Lohan made the perfect fit to star in its new throwback-themed campaign video. 

 

Set in an ‘80s-era office, Lohan plays operator to the Peter Thomas Roth Eye-Conic Eye Patch Hotline. Outfitted in matching colors to three of the brand’s top eye patch SKUs, viewers will see Lohan call out the benefits tied to each while also dropping Easter eggs paying subtle homage to her past roles.

 

“This campaign was a natural partnership for me,” said Lohan. “I’ve been a fan of Peter Thomas Roth for years and their eye patches have become a staple in my daily routine! I’ve tried countless eye patches on set and off, and these are my absolute favorite because they leave my under-eyes looking bright and refreshed. I’ve been using them so long, I’m becoming a bit of an expert, so playing an ‘Executive Eye Patch Expert’ was a fun way to creatively capture my experience!”

 

Customers can dial the toll-free number “1-844-EYE-CONS” to hear a special message and determine which eye patches are right for their desired needs. 

Water Drench Hyaluronic Cloud Hydra-Gel Eye Patches ($55): Tapping hyaluronic acid as the hero ingredient, these gel patches help hydrate, moisturize and instantly improve the look fine lines, crow’s feet, and under-eye darkness with a liquid cloud of moisture. 

 

Cucumber De-Tox Hydra-Gel Eye Patches ($55): Awakens the appearance of tired eyes with cucumber extract to naturally detoxify, nourish, hydrate and de-puff the look of skin. 

 

24K Gold Pure Luxury Lift & Firm Hydra-Gel Eye Patches ($75): These anti-aging eye contour gel patches are infused with 24K and Colloidal Gold to help lift and firm the appearance of the delicate eye area in just 10 minutes, while also providing an opulent glow.