Amazon customers can save big this summer during its 10th Prime Day event.

From July 16 at 12:01 a.m. PDT through July 17, Prime members get exclusive access to millions of deals across more than 35 categories including beauty and skincare. New deals will continue to drop as often as every five minutes during select periods throughout the event.

A returning promotion ahead of the event is the ability for Prime members to request an invitation to access Invite-only deals—exclusive Prime Day deals expected to sell out.

New-to-Amazon brands like Clinique, Kiehl’s, Beekman 1802 and Virginskin will offer deals, among others.

Each day, from July 8 – July 15, other influencers including Jess Sims, Alyssa McKay, Monet McMichael, Jared McCain, Millie Bobby Brown, Meredith Duxbury and Alix Earle will drop deals on their favorite products across top categories including beauty and home.

“Prime Day is a celebration of the value we bring to members all year long, and features millions of deals across more than 35 product categories as well as discounts on Amazon devices, quality entertainment, groceries, travel, and more during the event,” said Jamil Ghani, vice president of Amazon Prime. “In fact, over the course of last year, Amazon customers saved nearly $24 billion from deals and coupons—with Prime members enjoying the vast majority of those savings—including over $2.5 billion during Prime Day 2023.”