Bioenergy Life Science (BLS) says it’s increasing its emphasis on customer and consumer education with the goal of creating stronger consumer demand for its branded ingredients.

The company’s new marketing manager Sydney Staedt will lead the way.

Officials say she personifies the target consumer market with her commitment to health and wellness, multidisciplinary background in marketing, clinical exercise physiology and business.

Staedt will contribute a fresh perspective on new product development and BLS’s expansion into white label/private label. She will provide valuable insights and direction to help BLS customers design and market products that create even stronger desire among consumers.

She will also work to increase consumer awareness of BLS’s branded ingredients by ramping up BLS’s digital presence to educate consumers about the company’s patented ingredients, patented technologies, research and health benefits. Her emphasis will be on teaching both customers and consumers why they should actively look for BLS ingredients by brand name on product labels.